What is gloablization? |
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The shift towards a more integrated and interdependent world economy -ex: global financial crisis |
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What are the first component of globalization? |
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-Globalization of markets: opening markets -the merging of distinctly separate national markets into a global marketplace =tastes and preferences converge onto a global norm (ex: McDonalds) =firms offer standardized products worldwide creating a world market -signficant differences still exist between national markets on many relevant dimensions -these differences require that marketing and operating strategies and product features be customized to best match conditions in a country -There are still significant differences: =range of problems are wider and more complex =government intervention in trade and investment creates problems =international investment is impacted by different currencies |
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What is the second component of globalization? |
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-Globalization of production: -refers to sourcing of goods and services from locations around the world to take advantage of the differences in cost or quality of the factors of production (labor, land, capital) |
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What has globalization created the need for? |
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-created need for global institutions to help manage, regulate, and police the global marketplace (GATT, WTO, IMF, World Bank, United Nations) |
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What macro factors drive globalization? |
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-decline in trade barriers -technological change |
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