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Choice Tactics for low decision making: |
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-performance-related
-brand loyalty
-habit
-price-related tactics
-normative influences
-affect-related tactics
-variety seeking
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performance related |
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-buy the one that works the best
-buy the cookies that taste the best
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buying the same brand repeatedly because of strong preference ( based on performance related) |
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brand loyalty |
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buying two or more brands repeatedly |
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multi-brand loyal |
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little or no information seeking and little or no evaluation of alternatives ( does not require a strong preference) simply repetitive behavior |
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habit |
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price-related tactics |
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-buy the cheapest
-buy the brand on sale
-use a coupon
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how other people influence out behavior through social pressure |
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normative influences |
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others try to manipulate us |
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direct influence
- buy the brand the kids ask for
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watch what others do to guide our behavior |
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vicarious observation
-buy the brand of laundry detergent my mom used
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when we are concerned about the opinions of others |
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indirect influence
-buy the brand that my friends are buying so ill fit in
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how do you feel about it heuristic-choose the option that evokes positive feelings |
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affect related tactic |
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try something different |
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variety seeking |
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when you dont want the same thing- you want variety |
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satiation |
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individual variety |
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stimulation |
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packing too much for a weekend trip |
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preference uncertainity |
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reasons for too much variety: |
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-risk aversion
-time compression
-social influences
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