This quiz is designed to assess the performance of an employee in the digital marketing domain.

5 Sample Questions

Twitter: How would you tag a user in a new tweet? 

  • A. # before their name
  • B. @ before their name
  • C. @ after their name
  • D. + before their name

Website Analytics: Define the term 'Unique Visitors.'

  • A. The number of visitors with activity including a first-ever visit to a site during a reporting period.
  • B. The number of inferred individual people within a designated reporting time-frame, with activity consisting of one or more visits to a site.
  • C. The number of visitors with activity consisting of two or more visits to a site during a reporting period.
  • D. The number of visitors with activity consisting of a visit to a site during a reporting period and visitor also visited the site prior to the reporting period.

Website Analytics: Define the term 'External Referrer.'

  • A. It is the page URL that originally generated the request for the current page view or object.
  • B. It is a page URL that is internal to the website or a web-property within the website as defined by the user.
  • C. It is a page URL where the traffic is outside of the website or a web-property defined by the user.
  • D. It is an internal or external referrer for which a search function has generated the URL.

Website Analytics: Define the term 'Click-through.'

  • A. Number of times a link appears on a page.
  • B. Number of linked images on a page.
  • C. Number of visitor generated links.
  • D. Number of times a link was clicked by a visitor.

What are the activities that form a part of the marketing mix? These are often called the 4 P's.

  • A. Product, Price, Production, Place
  • B. Packaging, Point, Price, Place
  • C. Product, Price, Promotion, Place

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