Email Marketing Basics: Nurturing Leads into Customers

So you've started your holistic health business. You're wondering: now what? How do you reach your potential customers and clients? Of all communication channels, email can be the most effective in sharing your message and story. It's a direct line to your customers and future customers. But you don’t want to be just another email in a sea of spam. In this continuing education course, join the ACHS marketing team and learn how to turn your hard-earned leads into customers and keep your current customers coming back for more.

You will learn:
The definition of email marketing and why it's important The do's and dont's of email marketing How to plan your first email campaign How to use metrics to streamline your email marketing It's a marathon, not a sprint: what to expect from email marketing  


Renee Long is a writer and communications specialist for American College of Healthcare Sciences where she manages, edits, and contributes to the ACHS Health and Wellness Blog. She is also the editor for the Ruminate Magazine blog and holds an MFA in Creative Writing Fiction from Florida Atlantic University. Her work has been published in Rock & Sling, The Cossack Review, Tiger’s Eye: A Journal of Poetry, and elsewhere. She has a mild obsession with orca whales.
Dominic Aiello is a writer and social media specialist for American College of Healthcare Sciences. He manages the college's social media and email marketing campaigns. He is also a contributing writer for a local Oregon newspaper, the Statesman Journal, and president of an outdoor advocacy non-profit, the Oregon Outdoor Council. In his spare time, he is an avid outdoorsman. 
 


Continuing education is vital for all professionals to stay up-to-date with industry advances. In addition, most professional organizations—from the Florida Board of Health to the Oregon Board of Naturopathic Examiners—require continuing education (CE) hours to ensure regulatory compliance, educational rigor, and the highest standards of practice. 
 
ACHS offers a wide range of online CE opportunities in integrative medicine and holistic health to help meet your CE requirements and thirst for learning! For a list of current continuing education provider approvals, click here. 
 
As an accredited college, many organizations accept ACHS CEs. Please check whether specific approval is required with your professional body. If you are interested in having your professional organization approve ACHS CEs, please contact ACHS CSO Erika Yigzaw at [email protected]
 


 
• Register and pay the $25 CE processing fee. 
• Watch the video (approximately 60 minutes). 
• Take the short CE multiple choice question assessment and successfully achieve a score of 80% or higher (you'll have two attempts). This demonstrates you have mastered the course learning outcomes above. 
• Your CE certificate of completion is emailed as soon as you successfully complete the assessment.

To get started, click the blue "Start" button up top.