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10 Ways to Scale Customer Support: Steps for Business Growth

10 Ways to Scale Customer Support: Steps for Business Growth

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...
Buyers’ Guide: Features to Look for While Choosing Wiki Software

Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...
Why Online Documentation Tools Are Marketing Assets

Why Online Documentation Tools Are Marketing Assets

Ask any business owner if marketing plays a significant role in growing his or her firm, and the answer would be a resounding yes.  Now ask whether documentation stands anywhere in the picture, and the reply would be a shocking No, except a few who might have realized its importance. With the extent to which...
The Ultimate Knowledge Base SEO Guide for 2024

The Ultimate Knowledge Base SEO Guide for 2024

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
How to Create an FAQ Page: Steps & Examples

How to Create an FAQ Page: Steps & Examples

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...
How to Write a Sales Script for Sales Enablement [With Example]

How to Write a Sales Script for Sales Enablement [With Example]

Convincing prospects about your products or services is a daunting challenge. You have to literally read their minds and be cautious while interacting with them, over calls, or emails. You might be a seasoned sales executive with substantial experience, but there is always an interaction that could go wrong.  To be confident and extra sure...
Personalize Customer Experience for Positive Brand-Building

Personalize Customer Experience for Positive Brand-Building

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...
How to Drive Efficient Customer Experiences Using Marketing Automation Tools

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...
How Can a Knowledge Base Improve Customer Retention

How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...
Enterprise Wiki vs Free Wiki: Which One to Choose and When?

Enterprise Wiki vs Free Wiki: Which One to Choose and When?

Wikis can be used for different purposes and that too in a creative way. A wiki is nothing but an online repository of valuable information that’s used to educate the readers.  There are two types of wikis: Free and Enterprise. Let’s see how they are different from each other.  Free Wiki vs. Enterprise Wiki First, let...