What Is Survey Software? Types & Benefits of a Survey Tool

What Is Survey Software? Types & Benefits of a Survey ToolNo matter if you run a million-dollar business or are employed, the chances are that you have come across a survey. Be it rating your overall experience of staying at a 5-star hotel in Vegas or simply rating your Uber driver, we have all been there and done that!

For most business owners, surveys have helped to quench their thirst for customer feedback. If 20th-century entrepreneurs were told that they could create a small set of questions, share them in a matter of minutes, and get the opportunity to reflect on their year’s worth of hard work; they would either be shocked or start believing in miracles.

However, on the other side of the spectrum, for the average Joe, the world stops when a YouTube ad shows up, and he can’t wait to press the skip button. Tick! Tick! Tick! Those 5 seconds seem like 5 hours. In reality, in a surprisingly similar fashion, most surveys get ignored and you can’t blame yourself for this, can you? Food for thought!

This is exactly where an online survey software comes in the picture and helps you step up your game. Now, your wandering mind must have a dozen questions already- what is a survey software? How do I get to access one? What is the pricing like? What are the benefits? Etc.

Well, you can hold your horses as we have got you covered in this blog. Let us get the ball rolling!

Online Survey Software- A Magic Tool?

A survey tool is a software application that allows you to collect feedback from a sample audience. A top survey software lets you design, create, and share surveys almost instantly. With every new survey that you share, your business becomes more feedback-driven and a step closer to understanding user pain points.

We know that manually surveying thousands of customers can seem like a near-impossible task. However, customer survey software is designed to make the entire process quicker, highly accurate, and a lot easier to attain. All such amazing features make this tool nothing short of magic.

There are many types of surveys: customer satisfaction survey, exit survey, NPS survey, job satisfaction survey, market research survey, and the list goes on. Now, let us have a detailed look at the benefits of using survey software.

Survey Software Benefits That You Can’t Afford to Miss

Surveying Made Simple

“The genius is in making the complex simple.”- Albert Einstein

You don’t have to call every single customer or wait for them to pay you a visit to capture their opinion about your business. That approach is so 1990s. An online survey tool can help you create and share surveys in a matter of minutes. The best part is that all answers are stored electronically and can be accessed at any point in time. If your business has ever tried noting customer opinion on paper, you would love and admire how simple, convenient, and quick it really is to use an online survey maker.

Data That Never Falls Short

“Without data, you are just another person with an opinion.”- Edwards Deming

When most entrepreneurs go on a quest to collect data related to customer satisfaction or performance analysis, patience takes a back seat. Rightly so, as your customer-related research should not take long weeks or months. If you are looking to collect insightful data to improve business processes, then survey tools for research can help. Surveys empower you to collect data in quickly and reliably, permitting you to address the right bottleneck situations at the right time.

Does Not Cost You a Fortune

“The safe way to double your money is to fold it over once and keep it in your pocket.” - Kim Hubbard

Surveys are perhaps, the most economical method of collecting relevant data. Many free online survey tools in the market can get you started and cost next to nothing. If you have a bigger audience in mind, you can start by opting for a monthly or yearly subscription plan. In most cases, a monthly subscription plan can be as low as $20/month. Most SaaS companies will have a range of plans starting from basic to premium. You can reflect on your requirements, audience size, and needs and then opt for a plan that best falls in sync with your interests.

Decide Your Audience

“A good decision made quickly is far better than a great decision made slowly”- Edward Relf

Unlike public polls, where everyone wants to shower their opinion, online survey platforms allow you to choose who gets to participate. In simpler terms: you are in 100% control. If you wish to study the consumer behavior of young shoppers, you can simply float a survey to customers below the age of 40 years. Similarly, your employee performance surveys can be easily shared with the respective supervisors or managers. Segregating your audience will help you improve response rates and capture ideal information.

Rise Above Boring Surveys With ProProfs Survey Maker

“When your business is not boring, why should your surveys be?”

Surveys, if not done right, can leave your customers highly infuriated. ProProfs’ survey maker tool offers a plethora of features, helping you create amazing surveys that your users just can’t skip. Our free survey software lets you get started for free. You can create amazing surveys in a matter of minutes. Let us find out how.

Create Breathtaking Surveys in Just 3 Simple Steps!

1. Design

You can use our drag and drop feature to place the right questions for your users. In addition to this, you can also decide how you wish to capture the responses through a range of options like rating scale, emoticons, agreement scale, or simply a text box. A well-designed and attractive survey will surely improve your response rate.

2. Share 

Once your survey is ready; you can share it among your target audience using a link via email, text message, or chat window. Moreover, you can also directly embed it on your website and use it as a popup or sidebar survey. Sharing your survey has never been easier.

3. Analyze

It all comes down to this million-dollar step- analyzing the feedback. Advanced and intelligent reports help you review your responses and work towards creating happier employees and delightful customers. Making the most of the collected data will take your business a long way.

Surveys help you start a conversation that matters with your customers or your employees. So what is the wait about? Take the first step towards initiating a meaningful conversation and create your first survey today.

Final Thoughts!

A survey software has emerged as a vital and cost-effective tool that is being used by both fortune 500 companies and small startups. However, you need to be smart and avoid overdoing things. Sharing multiple surveys will cause more harm than good. The best survey tool will allow you to become a feedback-driven business in this process.

Hope this blog helped in answering your query pertaining to- ‘What is a survey software?’

Bird-Eye View: Running a business would require you to rise above your daily monotonous tasks and have an aerial view of operations. You need to figure out “the why” and “the how” of using a survey tool to attain your broader objectives.

Worm-Eye View: Nobody likes to dig without a purpose, be it your pooch or a small earthworm. Collecting responses from your target users is only half the job done. Every survey will allow you to dig a little deeper into their pain points and bring the focus back on improvement areas.

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About the author

Jared is a customer support expert. He has been published in CrazyEgg, Foundr, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction.


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