Customer Support

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Cognitive VS Emotional Empathy: How to Build a Business Culture Around Both

The contemporary business world is flooded with the dog-eat-dog corporate mentality. Entrepreneurs are always advised that to taste success, they need to be ruthless, competitive, and above all, pragmatic. Amidst all this unsentimental chaos, empathy often takes the back seat. Will the real CEO (Chief Empathy Officer) please stand up? The average entrepreneur will tell...
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How to Implement Customer Service Policies for Your Growing Business

In a parallel universe, customers might be 100% satisfied with every brand they buy from. However, the reality is that modern customers are encountering horrifying service experiences in this part of the Universe. For example, who could forget the dreadful incident of the United Express Flight 3411 in 2017? Here is a quick recap: Right...
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How to Embed a Survey on Your Website

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...
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How to Improve Customer Experience in Call Centers

From the first telephone call made by Alexander Graham Bell in 1876 to the billions of phone calls that connect people every day, we’ve come a long way. However, not all phone conversations are a pleasant exchange of thoughts. Remember when you tried dialing a customer care number only to experience a painful never-ending hold...
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What Is a Good Net Promoter Score

Recommendations work like magic, especially when a customer recommends a company/brand to a friend, family & colleague. These customers tend to repeat their purchase and act as brand advocates at various events/situations. Positive word of mouth is an ideal situation for any business. Many studies have found that people are more likely to buy products...
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Customer Oriented Growth Strategies: 11 Hacks to do it Right

With more than 60% of consumers finding customers experience an important factor (irrespective of price), it becomes all the more crucial for your business to look into substantial customer-oriented marketing strategies. That means you need to make customer needs and happiness your top priority. It can become a painstaking process for managers and even for...
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Omni-Channel Experience: What it is and How to Implement It (With Examples)

You have created a presence for your business on multiple channels, and have also invested in creating valuable content across all the channels. But your customers are still unsatisfied. You don’t need to go bankrupt to give your customers an excellent experience. All you need is an Omni-channel experience. Companies that have the strongest omnichannel...
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Qualitative vs Quantitative Data: What Yields the Best Results and When

Over the years, the world has ever-increasingly shifted towards a data-driven decision-making process. Organizations no longer make decisions only based on the fact that this would be a good market to expand into, or people might like this product, etc. All these decisions are now made after they collect customer feedback and research every factor that...
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How Customer Service Solves Churn Problems

I bet you’ll agree with me on this one: Customers stop doing business with you when they are unhappy. In fact, 68% of customers leave because they believe you don’t care about them. More than that, only 1 in 26 unhappy customers will complain about what they don’t like about your service; the rest will...
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