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Omni-Channel Experience: What it is and How to Implement It (With Examples)

You have created a presence for your business on multiple channels, and have also invested in creating valuable content across all the channels. But your customers are still unsatisfied. You don’t need to go bankrupt to give your customers an excellent experience. All you need is an Omni-channel experience. Companies that have the strongest omnichannel...
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Qualitative vs Quantitative Data: What Yields the Best Results and When

Over the years, the world has ever-increasingly shifted towards a data-driven decision-making process. Organizations no longer make decisions only based on the fact that this would be a good market to expand into, or people might like this product, etc. All these decisions are now made after they collect customer feedback and research every factor that...
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How Customer Service Solves Churn Problems

I bet you’ll agree with me on this one: Customers stop doing business with you when they are unhappy. In fact, 68% of customers leave because they believe you don’t care about them. More than that, only 1 in 26 unhappy customers will complain about what they don’t like about your service; the rest will...
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Live Chat vs Phone Support: Which is Better for Your Business?

In one of its studies, American Express discovered that for more complicated interactions, such as payment disputes, 40% of customers prefer talking to a real person over the phone. However, the tables turned when Econsultancy discussed how 79% of businesses prefer to use live chat at their website instead of email (61%), phone (44%), and...
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7 Expert Customer Service Tips during the Coronavirus (COVID-19) Crisis

The COVID-19 pandemic has pushed businesses to dodge bullets and the global economy is in dire straits. While the number of positive cases increases, the negative scenarios keep piling up.  Charles Darwin’s famous quote on species evolution stands true for today’s volatile business world- “It is not the strongest or the most intelligent who will...
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12 Advantages & Disadvantages of Questionnaires

Dale Carnegie, in his 1936 classic “ How to win friends and Influence People” advised, “Ask questions the other person will enjoy answering.” Asking good questions shows genuine interest and elicit honest answers. That said, we all know that customers love asking questions, especially when they are about to make a purchase. But can a...
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Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer.  Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third party sites, online reviews, etc. have...
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How to Build Brand Loyalty by Improving the Customer Experience

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. It’s about the next time, every time. – Shep Hyken No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward,...
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The E-commerce Guide: How to Tackle eCommerce Customer Pain Points

There is no magical pain relief spray to ease customer pain points. Every challenge needs your undivided attention. Period. Online transactions are going through the roof and beyond- In 2019, U.S. online retail sales amounted to 365.2 billion US dollars. This figure is expected to double in the next 5 years, making life difficult for...
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How to Create Online Questionnaire Easily

You’ve probably heard how a good questionnaire is the backbone of any market and social research. But the success of any questionnaire depends on how effortlessly it blends with the needs of the target audience and their ease of giving appropriate inputs. A sure shot way of ensuring success using these is incorporating the use...
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