In a hyper-competitive world, how do you ensure that your product stands out and catches the customer’s attention? Sure, you could offer a never-before-seen product, but does that always ensure success? Not always! Google Glass, Facebook phone, and Apple’s Newton Handheld were thought to be incredibly innovative for their time, but where are they now?...

Let’s consider a scenario. As a marketer, you design numerous campaigns to understand your website visitors. You apply many strategies to convert them into leads but in vain. That’s when you try out email surveys, and the results are excellent. You understand the exact requirements of your audience. Research suggests that the average response rate...