The importance of customer experience is something that cannot be stated enough. Go back to the last time someone asked you for a recommendation about a place to eat or a store. Which sort of place did you recommend? You probably recommended a place where you had an incredibly good time or a store where...

Have you personalized your marketing strategy? If you have not, then you’re probably living under the rock. I started to notice more and more personalized campaigns a few years ago, and back then personalization was a kind of a revolution in the marketing industry. Back then, I was working as a social media manager at...

Imagine a situation where your customers are leaving your business due to inefficient customer support. You get a clear indication that your customer support department lacks the resources to timely resolve customer queries.   Then it’s high time you make up for your inefficient customer support and enhance customer service. Train your operators and offer abundant...

What’s your impression of good customer service?Most businesses do their best to serve their audience in the most effective way possible. The customers demand greater efficiency, so businesses compete to deliver it. According to Customers 2020: A Progress Report by Walker, consumers will consider customer service to be more important than product and pricing by...

Bundling? Free shipping? Suggested items? All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. And they hold an important place in boosting revenue for your eCommerce brand. But what about increasing the lifetime value of your customers? Focusing on increasing order...

Customer expectations are on the rise. Now, how updated are you in meeting their expectations at all times? No doubt, instant help is their top priority, and live chat is the solution. Except, it’s just the first step. Your customer support operators need to know how to chat with customers online to keep them hooked...

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It’s an abstract thing that helps you visualize how customers are converting. While innovative at the time the idea was introduced, the...

It’s true that managing a website is not just about updating content every single day; rather it is all about improving its performance by optimizing quite a few variables like conversion rate, visitor count, search engine ranking, bounce rate etc. There is no denying that luring the attention of your audience through all the noise...

If you want the right answers, ask the right questions. But what exactly are the RIGHT questions? In this article, we tell you just that. To make your survey design process easier, we have compiled a comprehensive survey question bank that covers the most basic questions to the most detailed ones across industries. Not just...

Data is the new oil. It is essential to the running of a business, and every company wants more of it. The influence of data collection can be seen in our day-to-day lives. Be it your ad recommendations, shopping recommendations, and so on. But just how much data is too much data in the hands...