With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. They know that once established, success is guaranteed. With strong customer relationships in place, a business gets to: Increase customer base Boost sales Improve business potential But for a brand to reach that level, earning...

The importance of customer experience is something that cannot be stated enough. Go back to the last time someone asked you for a recommendation about a place to eat or a store. Which sort of place did you recommend? You probably recommended a place where you had an incredibly good time or a store where...

  It is the age of customers. It is the age of social media. On average people spend over 135 minutes on social media every day.  The average time spent on social media in 2018 was 144 minutes, which is more than a 60% increase from 2012.  Another fun fact: the number of users on...

With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...