Data from Riskified show that return customers account for 1/3rd of all online shopping revenue and they tend to spend 3 times more than one-time shoppers. Yet 44% of companies have no focus on customer retention. Return customers might not be as loyal as your brand’s advocates but their previous satisfied experience with you provides...

Did you know whenever we receive good customer service from a company, we tell two to three people. But in case of a bad experience, we broadcast it to ten or twelve others! Yes, that’s true and even science supports this. Quality of customer service is the golden key to enhance a brand image. Word...

People Helping People is a Great Job! Customer support is the most crucial aspect of determining the success of any business. Earning customer loyalty is a tough nut to crack. And, going gets tougher if a company doesn’t have a right team in place to manage the customers. The support team plays a pivotal role...

“Your most unhappy customers are your greatest source of learning” — Bill Gates, Microsoft No matter what industry or business you are in, customers are your most important assets and maintaining customer relationships is one of the crucial steps for growing your business. All you need to do is keep yourself abreast with tools and...

Whenever you plan to open up a business, what’s the first thought that strikes you? Do you plan on achieving a certain goal in a specific period? Do you wish to achieve great profits and start gaining a good head start over other newbies in the market? Or do you plan to open a business...

It’s no secret that businesses put a lot of effort into finding new customers. However, putting effort towards returning customers can turn out to be more beneficial. In fact, studies show that repeat customers tend to spend more money than new customers. On top of that, they’re likely to refer your business to their friends....

What truly makes a business successful? Is it the product provided at competitive rates? Or the employees that brainstorm and put in their hours of work to perfect the product? You may agree with both. But that’s not it. A strong and satisfied customer base is one of the most important factors for a business...

Customer acquisition and conversion strategies have seen a remarkable number of innovations in the last few years. From website optimization through webinar marketing to social media, marketers have been experimenting with every opportunity to get their message across to their prospects. Live chat software is one such innovation, and probably the ultimate conversion hack tool....

What is Customer Analytics? Simply put, customer analytics is the process and technology that organizes and interprets gathered data to reflect the demographics, actions, and habits of your customers. This data can provide unique, actionable insights that can transform the way you run your sales, marketing, and customer service departments. It can impact your entire...