Brayn Wills

Brayn Wills

Brayn is a knowledge management expert. He has been published in CustomerThink, PointVisible and Apruve. As a customer support specialist at ProProfs, Brayn has been instrumental in building a robust knowledge base and documents that help support executives keep every customer delighted. You can catch up with Brayn on Twitter and LinkedIn.
Brayn Wills

My Articles

Must-Follow Best Practices to Create an Internal Wiki for Your Company

How can employees access your business knowledge if it’s cornered in some files and folders?   When information isn’t available at the time when employees need it the most, it fails to be of real help.  Information silos can wreak havoc on your organization. It can affect employees’ ability to collaborate, innovate, and make quick, informed...
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Content Management Vs. Knowledge Management : Differences Revealed

Turning piles of data into valuable information dominates the key business goals today.  This is because the information is a strategic asset that can help companies contain costs and develop a competitive advantage.  What happens if this information is not managed properly?  It can hurt employee productivity, negatively impacting decision making, and costing you millions...
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8 Steps to Creating Great End User Documentation

Your products are beyond brilliance. They are feature-rich, powerful, and intelligently-designed to fulfill customer needs.  But simply creating stellar products doesn’t guarantee great customer experiences. Your customers should be able to use the product successfully, with minimum hassles. That’s when you can proudly say – “We have achieved our ultimate goal – customer delight.” Online...
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How to Build an Employee Self-Service Portal – Tips & Tricks

Companies are so laser-focused on their customers’ journey that they forget about the employees working behind the curtains and getting things done.  Like customers, employees too, form the heartbeat of an organization. It’s their right to enjoy a pleasant work experience that helps them give their cent percent to the tasks at hand.  Technical roadblocks,...
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How You Can Improve Your SaaS Product Experience

Walk into an important business meeting, and you will most likely hear conversations around customer experience, customer service, marketing, sales, and the list goes on! SaaS businesses are so laser-focused on selling more and selling fast, and they forget about something fundamental. Any guesses?  It’s product experience – that has the power to make or...
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How to Reduce Support Tickets With Self-Service Knowledge Base

Is your support system brimming with tickets and customer dissatisfaction at an all-time high?  Is this taking a toll on your peace of mind as all you think about these days is – Tickets, Tickets, Tickets?  What if we told you there exists a magical solution to this predicament.  Any guesses?  It’s your self-service knowledge...
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Effective Tips to Promote Your Self-Service Platform Among Customers

If there is one thing that modern customers crave for, it’s seamless 24×7 support experiences.  In fact, 74% of customers expect brands to have a self-service support portal.  But, providing them with online self-help options is one thing and delivering on your promise of a stellar self-service support experience is another.  One poor experience can...
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How To Create a Compelling Instruction Manual for Your Customers

No matter how flawless your product is, customers will always need a helping hand to get familiar with it and use it successfully.  If customers have to call or email you every time they have a question and wait for hours or weeks for a response, it will only add to their – frustration and...
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Top 12 Help Authoring Software Solutions and Tools in 2021

Modern customers, by and large, are speed demons.  They need intelligently-designed self-service platforms that can provide help in a few clicks and swipes.  What happens when you fail to meet their expectations? Your hard-earned customers turn to your competitors for a better, fulfilling experience.  You can prevent that from happening by taking ‘help’ closer to...
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Knowledge Transfer – What it is & How to Achieve it?

Organizations face the risk of knowledge loss when talented employees retire, resign, or are sacked.  The insights and expertise they gain during their tenure is an enormous asset. In an interdependent work culture, this knowledge loss may lead to a more inefficient workforce and potentially broken internal processes.  You might have seen managers hustle at...
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