Describing Business marketing,the role of internet in marketing, the role of relationship marketing and strategic alliances in business Marketing. Also identifying the four major categories of business market customers.
Explain the concept and purpose of a marketing decision support system, Define marketing research and explain its importance to marketing decision making
Marketing Best Defintion:Marketing is the process of planning, and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.