A decision-making
mode that is a synthesis of the planning, adaptive, and entrepreneurial modes. Involves a series of partial commitments rather than the global formulation of a total strategy
A phenomenon that occurs when people substitute activities that do not lead to goal accomplishment for activities that do lead to goal accomplishment because the wrong behaviors are being rewarded.
A portion of the market that is so well suited to a firm s internal and external environment that other corporations are not likely to challenge of dislodge it.