Cost theory and pricing go together hand in hand, and the importance of this part of economics has grown exponentially through the past decades. Therefore, it is my primary goal to show you, the business students, how to optimize the price and output in order to maximize profits. Price optimization and profit maximization are going to be very important fields in the world of finance, regardless of which direction you choose to take later on in your professional life.

Table of Contents

Chapter 1-Preface

Chapter 2- Cost theory

Chapter 3- Internal price optimization in a company

Chapter 4- Profit maximization