How Well Do You Know Martin Professional?

Explanation
It all started with smoke machines in 1987, based on experiments using dry ice in a coffee machine.
www.martin.com/about

Explanation
Peter Johansen founded the company in 1987 in Aarhus, Denmark with the main factory located in the city of Frederikshavn, Northern part of Denmark. It all started with smoke machines, based on experiments using dry ice in a coffee machine. Martin soon added lighting products for discotheques but quickly diversified into lighting for the professional markets

Explanation
In 2012, the champagne flowed at the Martin Professional stand at Earl’s Court in London in celebration of the company’s 25th Anniversary, then it flowed again a short time later when the MAC Viper Profile™ won a PLASA Award for Innovation in which it was pronounced “a new benchmark for automated lighting spots." And all that before the real party got started at a special VIP event held at live music venue Under the Bridge.
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Explanation
The MAC Axiom™ Hybrid is a true all-in-one product, combining beam and spot into one compact unit that also offers diffused wash functionality. The high-precision optical system offers exceptional contrast, both in mid-air and projection as well as a surprisingly flat field, usually not seen with this short-arc lamp technology. The implementation of the MAC Viper CMY color palette gives designers the advantage of unlimited choice from subtle pastel shades to deep and saturated colors. All this comes in a small footprint and lightweight product which delivers superior performance in the best feature vs. size and weight ratio available in the market.
www.martin.com/en-us/product-details/mac-axiom-hybrid

Explanation
The company was founded in Aarhus in 1987 and the HQ have been there ever since. Martin has over 100 distributors around the world, so if you are interested in the products don't hesitate to contact your local dealer.
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Explanation
Lighting is an essential part of a club and a dance floor. Lighting can influence the guest experience in various ways. Lighting can have an enormous impact on guest behavior and ultimately on your business. We aim for facade solutions where lighting and media weave seamlessly into architecture and become an integrated part of the building and the cityscape. Architecture has always been a communication medium. By adding lighting to architecture, we enable people to connect, interact and communicate with each other and their surroundings. Tour lighting needs to amplify the performance so that even people at the back are part of the experience. Every part of the show, including (if not especially) the slow, quiet moments, needs to reach audiences in the far back corners of the room, or in the last row of the stadium, to make them feel connected to the artist and the performance.
http://www.martin.com/inspiration

Explanation
Sinclair and Smurthwaite’s final design included 12 MAC Auras and 120 MAC Viper AirFXs, which made up the majority of the rig. According to Sinclair, the lighting design was precise and meticulously detailed. Talking about MAC Viper AirFX fixtures, Sinclair said: “We chose them particularly for their brightness. We wanted a hard-edged fixture that would be visible against a video wall and needed to be seen in the air more than on stage. I did a shoot-out in Vegas and the AirFX was the clear winner.”
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