Kuis Pemasaran Perbankan
- 1.
- What is the newest definition of marketing according to American Marketing Association?
- A.
A. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- B.
B. Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and processes for creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large.
- C.
C. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- D.
None of the above
Correct Answer
C. C. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.Explanation
AMA release 2004 definition, 2007 definition and the latest is 2014 definition.Rate this question:
- 2.
2.Why is marketing financial services are more complex than other services?
- A.
It is difficult to visualize, not like marketing of goods
- B.
It is often restricted by rigid regulation
- C.
It is a combination of goods and services
- D.
All of them are correct
Correct Answer
D. All of them are correct -
- 3.
Which one of these services categorized as High Contact Service ?
- A.
Internet Banking
- B.
Cable TV
- C.
Insurance
- D.
Priority Banking
Correct Answer
D. Priority BankingExplanation
High contact service require relationship and intense interaction with customerRate this question:
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- 4.
According to McCarthy , which are the 4 Ps of Marketing ?
- A.
Product
- B.
Physical Environment
- C.
Productivity and Quality
- D.
Promotion
- E.
Price
- F.
Education
- G.
People
- H.
Process
- I.
Distribution / Place
Correct Answer(s)
A. Product
D. Promotion
E. Price
I. Distribution / Place -
- 5.
According To Lovelock, what are the 4 additional Ps of Services Marketing
- A.
Product Elements
- B.
Place and Time
- C.
People
- D.
Price
- E.
Process
- F.
Promotion and Education
- G.
Physical Environment
- H.
Productivity and Quality
Correct Answer(s)
C. People
E. Process
G. Physical Environment
H. Productivity and QualityExplanation
4 Ps is the basic marketing concept from mcCarthy, Lovelock develop the 4 Ps into 8 Ps for services marketing.Rate this question:
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- 6.
One of the important aspect of service is people. All personnel is part of service experience, behavior of service personnel can affect satisfaction.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
One of the 8Ps of services is People. They play important role in any service.Rate this question:
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- 7.
One of the charatheristic of Services is Intangibility , thus customers can not taste, smell or touch the elements of service and may not be able to see or hear them. Therefore, it is harder to evaluate services and distinguish from competitors.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It is True. Therefore the service should emphasize tangibility through physical cluesRate this question:
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- 8.
Which are the steps of decision making in purchasing service/goods?
- A.
Needs Recognition - Consumption - Information Search - Post Purchase Evaluation
- B.
Consumption - Post Purchase Evaluation - Information Search - Purchase - Needs Recognition
- C.
Needs Recognition- Information Search - Pre purchase evaluation - Post Purchase Evaluation
- D.
Needs Recognition - Information Search- Pre purchase evaluation - Purchase -Consumption - Post Purchase Evaluation
- E.
Information Search- Post Purchase Evaluation
- F.
Purchase - Consumption - Post Purchase Evaluation
- G.
All of them are correct
- H.
None of them correct
Correct Answer
D. Needs Recognition - Information Search- Pre purchase evaluation - Purchase -Consumption - Post Purchase Evaluation -
- 9.
What are the input factors in decision making of Financial Services?
- A.
Monetary Input, Time Frame, Risk
- B.
Monetary Input, Fee, Cost of opportunity
- C.
Service, Product, Cost of service
- D.
Monetary input and output
Correct Answer
A. Monetary Input, Time Frame, RiskExplanation
There are 3 factors of input that determines the selection of financial servicesRate this question:
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Current Version
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Feb 24, 2016Quiz Edited by
ProProfs Editorial Team -
Feb 23, 2016Quiz Created by
Nuriwula
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