Consumer Behaviour Revision
- 1.
According to extent of usage segmentation (Heavy, light or non-users):
- A.
10% of consumers are responsible for 90% of sales
- B.
20 % of consumers are responsible for 80% of sales
- C.
50% of consumers are responsible for 50% of sales
- D.
60% of consumers are responsible for 40% of sales
Correct Answer
B. 20 % of consumers are responsible for 80% of sales -
- 2.
The division of a diverse market into a number of smaller submarkets that have common features is called:
- A.
Market division
- B.
Market development
- C.
Market analysis
- D.
Market segmentation
Correct Answer
D. Market segmentation -
- 3.
The minimum amount of stimulation that can be detected on a sensory channel is called:
- A.
Absolute threshold
- B.
Differential threshold
- C.
Just noticeable difference
- D.
Stimulation threshold
Correct Answer
A. Absolute threshold -
- 4.
According to the gestalt psychology, the principle of closure is
- A.
When one part of the stimulus dominates while others recede into the background
- B.
When consumers group objects with similar physical characteristics
- C.
When consumers perceive incomplete figures as complete
- D.
All of the above
Correct Answer
C. When consumers perceive incomplete figures as complete -
- 5.
Timotei shampoo is a good example of
- A.
Operant conditioning
- B.
Classical conditioning
- C.
Cognitive learning
- D.
Observational learning
Correct Answer
B. Classical conditioning -
- 6.
The mystery shopper is a good example of:
- A.
Fixed-interval reinforcement
- B.
Variable interval reinforcement
- C.
Fixed-ratio reinforcement
- D.
Variable ratio reinforcement
Correct Answer
B. Variable interval reinforcement -
- 7.
Advertising is an example of:
- A.
Internal information source
- B.
Experiential information source
- C.
Personal information source
- D.
Commercial information source
Correct Answer
D. Commercial information source -
- 8.
When consumers are very familiar with a product category, they tend to follow:
- A.
A limited problem solving strategy
- B.
An extensive problem solving strategy
- C.
An efficient decision strategy
- D.
An inefficient decision strategy
Correct Answer
A. A limited problem solving strategy -
- 9.
The purchased brand generally belongs to
- A.
The inert set
- B.
The evoked set
- C.
The inept set
- D.
None of the above
Correct Answer
B. The evoked set -
- 10.
To which kind of evaluation criteria does convenience belong to?
- A.
Status
- B.
Technical
- C.
Economic
- D.
Convention
Correct Answer
B. Technical -
- 11.
According to Aiello et al. (2008), which country’s original products have a strong signal in terms of innovativeness?
- A.
Japan
- B.
Italy
- C.
China
- D.
Russia
Correct Answer
A. Japan -
- 12.
According to Kacen and Lee (2002), the percentage of unplanned purchases may reach which level in some product categories?
- A.
20%
- B.
50%
- C.
80%
- D.
95%
Correct Answer
C. 80% -
- 13.
According to Arnold and Reynolds (2003), adventure shopping is:
- A.
Keeping in touch with fashion and new products
- B.
Playing a social role through shopping
- C.
Looking for social contact
- D.
Looking for stimulation
Correct Answer
D. Looking for stimulation -
- 14.
Mood is a combination of two factors:
- A.
Happiness and arousal
- B.
Pleasure and arousal
- C.
Happiness and pleasure
- D.
Elation and happiness
Correct Answer
B. Pleasure and arousal -
- 15.
How the use of a shopping list does impact on purchasing behaviour
- A.
It increases the number of products bought
- B.
It decreases the number of products bought
- C.
Both of the above
- D.
None of the above
Correct Answer
C. Both of the above -
- 16.
One of the main limits of the eye-tracking method to observe shopping behaviour is that:
- A.
It may alter behaviour because of social-desirability
- B.
It gives no information about the consumer
- C.
It is subject to memory bias
- D.
None of the above
Correct Answer
B. It gives no information about the consumer -
- 17.
The person who makes the ultimate choice regarding which product to buy is:
- A.
The buyer
- B.
The initiator
- C.
The decider
- D.
The user
Correct Answer
C. The decider -
- 18.
Which researcher is known for his development of the functional theory of attitude?
- A.
Holbrook
- B.
Katz
- C.
Swinyard
- D.
Fishbein
Correct Answer
B. Katz -
- 19.
Age, Gender, Social class, occupation, income, ethnic group, religion, stage in life are all variables in which segment?
- A.
Psychographic
- B.
Geographic
- C.
Demographics
- D.
Behavioural
Correct Answer
C. Demographics -
- 20.
Diet coke and coke zero are an example of
- A.
Social class segmentation
- B.
Psychographic segmentation
- C.
Behavioural segmentation
- D.
Gender segmentation
Correct Answer
D. Gender segmentation -
- 21.
AIO analysis is used to assess which segmentation variable?
- A.
Lifestyle
- B.
Self concept
- C.
Brand loyalty
- D.
Behavioural
Correct Answer
A. LifestyleExplanation
Lifestyle - a mode of living as reflected in a person's activities, interests and opinions. (AIO analysis)Rate this question:
-
- 22.
______________ = the beliefs people hold about their attributes and how they evaluate these qualities
- A.
Self concept
- B.
Virtual self image
- C.
Consumption
- D.
Self esteem
Correct Answer
A. Self concept -
- 23.
_______________ = a consumers commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service.
- A.
Brand switcher
- B.
Brand keeper
- C.
Brand loyalty
- D.
Brand behaviour
Correct Answer
C. Brand loyalty -
- 24.
In the perceptual process, the stage after sensory receptors is:
- A.
Stimuli
- B.
Attention
- C.
Interpretation
- D.
Response
Correct Answer
B. Attention -
- 25.
Background music in a store can affect people's feelings and behaviours by stimulating which stimuli?
- A.
Sights
- B.
Sounds
- C.
Smells
- D.
Tastes
Correct Answer
B. Sounds -
- 26.
Which organisation provides estimates of the audience of major media?
- A.
National readership survey
- B.
RAJAR
- C.
BARB
- D.
All of the above
Correct Answer
D. All of the above -
- 27.
The minimum amount of stimulation that can be detected on a sensory channel is:
- A.
Absolute threshold
- B.
Differential threshold
- C.
Just noticeable difference
- D.
None of the above
Correct Answer
A. Absolute threshold -
- 28.
the ability of a sensory system to detect differences between two stimuli is:
- A.
Absolute threshold
- B.
Differential threshold
- C.
Just noticeable difference
- D.
None of the above
Correct Answer
B. Differential threshold -
- 29.
The smallest difference in a specified amount of sensory input that is detectable is:
- A.
Absolute threshold
- B.
Differntial threshold
- C.
Just noticeable difference
- D.
All of the above
Correct Answer
C. Just noticeable difference -
- 30.
The amount of mental energy or effort one allocates to stimuli is
- A.
Attention
- B.
Focal attention
- C.
Selective attention
- D.
Perceptual attention
Correct Answer
A. Attention -
- 31.
The main part of mental energy allocated to the stimuli is:
- A.
Attention
- B.
Focal attention
- C.
Selective attention
- D.
Perceptual attention
Correct Answer
B. Focal attention -
- 32.
The limited part of mental energy allocated to the stimuli is
- A.
Attention
- B.
Focal attention
- C.
Selective attention
- D.
Perceptual attention
Correct Answer
C. Selective attention -
- 33.
Being exposed to too much information and are unable or unwilling to process all of the information at their disposal is known as being in a state of:
- A.
Sensory overload
- B.
Perceptual overload
- C.
Attention overload
- D.
Selective overload
Correct Answer
A. Sensory overload -
- 34.
When people attend to only a small portion of the stimuli that they are exposed to, it is known as
- A.
Attention selectivity
- B.
Perceptual selectivity
- C.
Focal selectivity
- D.
Stimuli selectivity
Correct Answer
B. Perceptual selectivity -
- 35.
Gestalt (configuration pattern) psychology is where:
- A.
Consumers perceive incomplete figures as complete
- B.
Consumers group objects with similar physical characteristics.
- C.
Where one part of the stimulus will dominate while others recede into the background.
- D.
People derive meaning from the totality of a set of stimuli rather than from any one individual stimuli
Correct Answer
D. People derive meaning from the totality of a set of stimuli rather than from any one individual stimuli -
- 36.
Principle of closure is:
- A.
Consumers perceive incomplete figures as complete
- B.
Consumers group objects with similar physical characteristics.
- C.
Where one part of the stimulus will dominate while others recede into the background.
- D.
People derive meaning from the totality of a set of stimuli rather than from any one individual stimuli
Correct Answer
A. Consumers perceive incomplete figures as complete -
- 37.
Principle of similiarity is where:
- A.
Consumers perceive incomplete figures as complete
- B.
Consumers group objects with similar physical characteristics.
- C.
Where one part of the stimulus will dominate while others recede into the background.
- D.
People derive meaning from the totality of a set of stimuli rather than from any one individual stimuli
Correct Answer
B. Consumers group objects with similar physical characteristics. -
- 38.
Iconic signs are:
- A.
Non abstract signs that represent the object by drawing on a similarity of appearance.
- B.
An object because of the connection or causal relationship with the product
- C.
Signs that are related to an object based on an agreement or convention.
- D.
Signs which have a vehicle referent
Correct Answer
A. Non abstract signs that represent the object by drawing on a similarity of appearance. -
- 39.
Indexical signs:
- A.
Are non abstract signs that represent the object by drawing on a similarity of appearance.
- B.
Refer to an object because of the connection or causal relationship with the product
- C.
Are signs that are related to an object based on an agreement or convention.
- D.
Signs which have a vehicle referent
Correct Answer
B. Refer to an object because of the connection or causal relationship with the product -
- 40.
Symbolic signs
- A.
Are non abstract signs that represent the object by drawing on a similarity of appearance.
- B.
Refer to an object because of the connection or causal relationship with the product
- C.
Are signs that are related to an object based on an agreement or convention.
- D.
Signs which have a vehicle referent
Correct Answer
C. Are signs that are related to an object based on an agreement or convention. -
- 41.
How we acquire new information is the definition of:
- A.
Memory
- B.
Categorisation
- C.
Learning
- D.
Consumer behaviour
Correct Answer
C. Learning -
- 42.
The ability to store, retain and subsequently recall information refers to:
- A.
Learning
- B.
Consumer behaviour
- C.
Memory
- D.
Conditioned stimuli
Correct Answer
C. Memory -
- 43.
A process by which a previously neutral stimulus acquires the capability to elicit a response by repeated association with a stimulus that naturally produces a similar response is
- A.
Operant conditioning
- B.
Classical conditioning
- C.
Rote learning
- D.
Observational learning
Correct Answer
B. Classical conditioning -
- 44.
Hungry jacks is an example of:
- A.
Lookalikes
- B.
Family branding
- C.
Licencing
- D.
None of the above
Correct Answer
A. Lookalikes -
- 45.
"A variety of products capitalise on the reputation of a company name." is a definition of:
- A.
Lookalikes
- B.
Family branding
- C.
Licencing
- D.
Conditioning
Correct Answer
B. Family branding -
- 46.
When well-known names are rented by others, this process is called
- A.
Lookalikes
- B.
Family branding
- C.
Licencing
- D.
Conditioning
Correct Answer
C. Licencing -
- 47.
A process in which the organism responds only to the exact, original conditioned stimuli and not to a similar stimuli is a definition of:
- A.
Stimulus generalisation
- B.
Stimulus discrimination
- C.
Stimulus responding
- D.
Stimulus conditioned
Correct Answer
B. Stimulus discrimination -
- 48.
"The time that must pass before the next reinforcement is fixed. In this condition, people do not tend to perform the expected behaviour slowly after being reinforced, but their expected behaviours speed up as the time for the next reinforcement approached." is a definition of
- A.
Fixed interval reinforcement
- B.
Variable interval reinforcement
- C.
Fixed ratio reinforcement
- D.
Variable ratio reinforcement
Correct Answer
A. Fixed interval reinforcement -
- 49.
"The time that must pass before reinforcement is delivered varies around some average. Since the person does not exactly know when to expect the reinforcement, responses must be performed at a consistent rate." is a definition of
- A.
Fixed interval reinforcement
- B.
Variable interval reinforcement
- C.
Fixed ratio reinforcement
- D.
Variable ratio reinforcement
Correct Answer
B. Variable interval reinforcement -
- 50.
"reinforcement occurs only after a fixed number of responses. This schedule motivates people to continue performing the same behaviour over and over again." is a definition of
- A.
Fixed interval reinforcement
- B.
Variable interval reinforcement
- C.
Fixed ratio reinforcement
- D.
Variable ration reinforcement
Correct Answer
C. Fixed ratio reinforcement -
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Current Version
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Feb 18, 2013Quiz Edited by
ProProfs Editorial Team -
Jun 03, 2012Quiz Created by
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