Aims And Objectives

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Aims And Objectives - Quiz

So how SMART are you? ! Can you tell what it takes to make an objective SMART?


Questions and Answers
  • 1. 

    What does the 'S' stand for in SMART objectives?

    • A.

      Special

    • B.

      Specific

    • C.

      Smart

    • D.

      Super

    Correct Answer
    B. Specific
  • 2. 

    Consider the company Kellogg's - which of these is a SMART Objective?

    • A.

      To reduce packaging by 15% by 2015

    • B.

      To improve packaging

    • C.

      To sell more cereals

    • D.

      To become well known in other countries

    Correct Answer
    A. To reduce packaging by 15% by 2015
    Explanation
    Correct - the 'what' and the 'when by' is important

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  • 3. 

    Consider the company Cadbury's - which of these is a SMART Objective?

    • A.

      To make more chocolate

    • B.

      To make products other than chocolate

    • C.

      To develop 2 new chocolate bars by May 2013

    • D.

      To beat their competitor Nestle

    Correct Answer
    C. To develop 2 new chocolate bars by May 2013
  • 4. 

    Why are SMART Objectives important?

    • A.

      You can only get a bank loan if you present the bank with them

    • B.

      They make the company website look impressive

    • C.

      They provide a business with specific tasks so it can succeed

    • D.

      It gives the business owner the right to make the company employee's responsible for the objectives

    Correct Answer
    C. They provide a business with specific tasks so it can succeed
    Explanation
    Without a specific focus and direction a business will not know what it takes to succeed and will not know when or if they have achieved their objectives.

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  • 5. 

    Consider the Midland Studio College - which of these is NOT a SMART Objective?

    • A.

      To ensure all students achieve at least 5 GCSE's at A*-C every year

    • B.

      To ensure that every student has a minimum of 95% attendance

    • C.

      To provide placements with at least 10 different businesses for students in Yr 12 in 2012 - 2013

    • D.

      To be the best educational establishment in the area

    Correct Answer
    D. To be the best educational establishment in the area
    Explanation
    Correct - how do you measure 'best'? More students, better results, Ofsted rating etc?

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  • 6. 

    Consider the company Subway - which of these is a SMART Objective?

    • A.

      To have more customers buying from the business

    • B.

      To sell a further 15 franchises in the East Midlands by 2016

    • C.

      To make better sandwiches than competitors

    • D.

      To have better staff than other food outlets

    Correct Answer
    B. To sell a further 15 franchises in the East Midlands by 2016
    Explanation
    That's right - no 'what' or 'when' in the other objectives mean they're definitely not SMART.

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  • 7. 

    Consider the Theme Park - Drayton Manor - which of these is NOT a SMART Objective?

    • A.

      To have better rides than Alton Towers

    • B.

      The HR Manager is to recruit 10 ride operators before next summer

    • C.

      The Marketing Dept. is to send vouchers to all schools in Tamworth before the end of the school year

    • D.

      The Finance Director is to cut admin costs by 10% this year

    Correct Answer
    A. To have better rides than Alton Towers
    Explanation
    The 'who' can be just as important as 'what' and 'when by' - let's face it, there's no point having an objective if nobody knows who is meant to be responsible for it!

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Feb 22, 2013
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 01, 2012
    Quiz Created by
    Loukendrick

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