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Course Outline

Lead Nurturing Training Course

#1   Course Overview
  • Course Overview
#2   Nurturing Leads
  • Understanding the Buyer Journey
  • Handout: The Buyer’s Journey
  • Aligning Your Strategy with the Buyer Journey
  • Worksheet: Strategizing with the Buyer’s Journey
  • Creating a Lead Nurturing Strategy
  • Handout: Sample Lead Nurturing Emails
  • Scenario
#3   Conclusion
  • Course Handouts
  • Assessment
  • Course Feedback
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