How strong is Your Referrability?

 
  
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Is your solution distinctly different from what your competitors offer?
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Do your clients get significantly better results from your solutions vs. competitors?
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Do you provide value to referred prospects before the sale occurs?
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Do you provide value to your referral partners when they refer you?
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Is the way that you charge for your services different or unique from the competition? (for example: you charge a flat fee, while competitors all charge by the hour)
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Read your website and the sites of your competitors from the perspective of a prospect. Are you
saying anything significantly different than your top competitors?
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If I asked you to give a 60-second elevator pitch about your company, how different would it sound from your top 3 competitors?
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Do you consider yourself or your business a “celebrity” in your market?
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Do your clients and prospects perceive your business to have a different “personality” or feel than
your competitors?
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Are you more trustworthy than the competition (for example: you have a documented better track
record at meeting deadlines you commit to)?