Is your solution distinctly different from what your competitors offer?
Do your clients get significantly better results from your solutions vs. competitors?
Do you provide value to referred prospects before the sale occurs?
Do you provide value to your referral partners when they refer you?
Is the way that you charge for your services different or unique from the competition? (for example: you charge a flat fee, while competitors all charge by the hour)
Read your website and the sites of your competitors from the perspective of a prospect. Are you
saying anything significantly different than your top competitors?
If I asked you to give a 60-second elevator pitch about your company, how different would it sound from your top 3 competitors?
Do you consider yourself or your business a “celebrity” in your market?
Do your clients and prospects perceive your business to have a different “personality” or feel than
Are you more trustworthy than the competition (for example: you have a documented better track
record at meeting deadlines you commit to)?