Every business owner has different requirements with respect to the features they need in a survey tool.
Many have this question - ‘How to identify a good survey tool - and that’s probably because they get to see a lot of options when they search for the best survey tool.
Choosing the wrong software only creates roadblocks because you will never be able to reap the desired benefits.
To make things easier for you, we have put together a list of top online survey tools and hope this will save you a great deal of time and effort.
An online survey tool should allow you to capture customer and employee feedback smoothly. The tool must offer expert templates for surveys, polls, quizzes, NPS surveys to simplify the process of survey creation. See if you are able to update the colors, fonts, and add your company logo and branding to make it resonate with your brand. The survey tool you are shortlisting must also have a question library for you to choose questions that you may edit based on your requirements.
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Now, it’s time to learn in-depth. Here is detailed information about the features, pricing, ease of use, and the reasons why your business needs the best online survey tools:
ProProfs Survey Maker is simple to use yet powerful online survey tool. With this tool, the process of creating beautiful surveys gets more relaxed as it comes with 100+ ready-to-use templates and 1,000,000+ expert-written questions, which can be customized with aplomb.
Using these templates and questions, you can create scored surveys, NPS surveys, In-App surveys, SideBar, popups, polls, and quizzes. Choose from the predefined custom themes, dozens of fonts, colors, images, and upload videos to let your surveys shine. The beautiful survey template keeps the poor survey response rate at bay and helps gather targeted results. The responsive layout of the survey allows you to gather feedback through different devices like mobiles, laptops, tablets, and desktop computers.
Major reasons that make ProProfs Survey Maker the top survey tool are its amazing features, multi-lingual support, and reasonable pricing. Let us understand in detail.
100+ ready-to-use templates and 1,000,000+ expert-written questions that enable you to create surveys as per your business requirements within a couple of minutes.
In-built analytics tool that helps you gather real-time data, get detailed reports, track survey results to make better decisions.
Keep unnecessary questions away by skipping questions based on the answer given by the respondent for the previous question.
You can keep all your online surveys safe and sound, owing to failsafe security tools of ProProfs Survey Maker.
Simple, easy-to-use, and neat interface with everything needed for survey creation, making the process quick and straightforward.
Embed the survey on your webpage, set it as a popup, sent via emails or share them across various social media platforms to never miss a customer feedback.
The most difficult part of creating a survey is to think of questions. ProProfs provides you over 100,000 ready questions that you may edit or use as they are based on your survey requirements.
This tool offers numerous integration options, which makes it tougher for business owners to overlook it. Integrate it with these apps like Zendesk, FreshDesk, Help Desk, Salesforce, Highrise, HubSpot, ProProfs LiveChat, and ProProfs Help Desk seamlessly.
ProProfs Survey Maker gives you an insight into who is taking your survey through presentation-ready reports. Plus, you can integrate this tool with your CRM and marketing automation software to make follow-ups seamless.
Qualaroo is widely regarded as one of the best online survey tool because it helps you come up with easy and unobtrusive surveys. It also offers a library of templates and questions, which makes your job of creating reliable surveys easier. Qualaroo Nudges are prompts that make customers feel delighted while recording their honest responses.
Responses received from Qualaroo surveys are analyzed by natural language processing algorithms that use the IBM Watson framework. The results of this analysis are presented in easy-to-understand visual manners like word clouds and graphics.
Qualaroo is designed from the ground up to deliver the right question at the right time to the right user. You can set multiple parameters to target specific user groups based on their behavior.
You don't have to check survey results after every hour, as Qualroo sends you email notifications as soon as a new response from customers comes in.
Integrations with popular business applications like Google Analytics, Slack, Salesforce, Hubspot, Zapier, MailChimp, Tableau, etc. let you use Qualaroo for A/B and prototype testing.
You can ask relatable follow-up questions to customers with the decision branching feature of Qualaroo. This will save you a significant amount of time and ensure a good response rate.
You can give a new look to your surveys by using the perfect question type for the information you need from your website visitors. For this purpose, Qualaroo gives you 10 unique question types.
Allow users to respond to survey questions in their own way and understand key ideas instantly. With a better understanding of their intents, you can modify your offerings to suit their needs.
Qualaroo is unique in its way of analyzing users’ responses. By running gathered responses through IBM Watson’s algorithms, it draws precise insights into user’s desires and helps you create products and services that delight your customers.
Qualaroo lets you give the touch of your brand to surveys. You can add a logo and custom text, along with Design API.
Zonka Feedback is a popular Customer Feedback Management Platform enabling businesses to get real-time feedback from customers, instant alerts and actionable analytics. With Zonka Feedback, you can design multilingual surveys and reach customers wherever they are — on premises & offline (Tablets & Smartphones) and the web (Email, SMS, QR code, in App). Measure CX Metrics like NPS, CES and CSAT. Keep your team informed with Alerts and Notifications, take action with a collaborative Feedback Management Platform, and view insightful survey reports to make business growth.
Create, distribute, manage, and analyze the CSAT, CES & NPS Surveys to gauge the loyalty, satisfaction & effort of your customers.
You can view real-time responses of your customers in the response inbox instantly.
You can analyze the survey responses quickly and efficiently through real-time reports, email digests & instant alerts for new feedback.
Get out-of-the-box integration with Zapier, Twilio, Plivo, custom APIs & more.
Zonka Feedback’s Response Inbox smartly analyzes feedback data that enables you to convert them into tasks and work closely with your team to resolve the issues.
Zonka Feedback Software can be used by Large, Medium, and small enterprises
Set up your surveys in less than five minutes. Needs no technical know-how.
80+ ready-to-use templates for all industries, metrics like NPS & CES 2.0, CES with 40+ Question Types & Emoticons.
Fynzo survey is an advanced and easy to use survey tool. Packed with powerful features, this survey tool helps you create and share surveys across multiple platforms - website, social media, email, or SMS. It offers an effective way to research, collect feedback, and know your respondents. Leverage this tool to create any kind of surveys you want - NPS, market research surveys, customer satisfaction surveys, and many more.
Create different kinds of surveys quickly with over 500 survey templates and get your survey ready in minutes.
Pick your favorite themes and add your brand’s logo to design surveys that look and feel great.
Create surveys in different languages and reach out to a diverse audience.
Create and circulate surveys quickly with Fynzo’s survey app that works both on iOS and Android. Make modifications and gather responses even without the internet.
Fynzo survey works beautifully with your favorite tools - Google Analytics, Google Sheets, Zapier, Slack, and many others.
Analyze responses, share the reports with your team members, and encourage them to make informed decisions.
Typeform is another name you are likely to find while searching for the best web survey software on the internet. It has a user-friendly interface, which means you will face no problem while creating surveys.
While using Typeform for survey creation, you can create your own survey design in the easiest possible manner. There are predefined templates you can use.
You can export data gathered through surveys anywhere, and this lets you keep all the vital information confidential.
You can add open-ended questions via Typeform to capture better insights and encourage honest customer feedback.
Typeform comes with custom-designed themes that enable you to create beautiful surveys for your customers.
You can integrate Typeform with Google Sheets, Gmail, MailChimp, and Intercom to make the most out of your surveys.
You can add yes-no questions in your surveys to secure a better response rate. Adding such questions is quite easy, as all it takes are a few clicks.
The reason behind why CrowdSignal gets the sixth spot among top online survey tools is that it allows users to create surveys and share them effortlessly with the target audience. You can either send an invitation to customers through email or embed surveys on your website.
With CrowdSignal, you can customize your surveys easily. You can change the font, size, color, and so forth.
With the help of the in-built survey editor, you can easily make changes and develop the desired surveys promptly.
While creating surveys, you can select between two different rating types: ‘5-star ratings’ and ‘Nero ratings.’
CrowdSignal enables you to enjoy seamless customization during the survey creation process to make the survey more attractive.
After getting customer feedback regarding your products and services, you can easily set filters to extract the desired information. Plus, you can easily export the selected data.
You can add a rating widget to your blog posts, videos, etc. to enable your site visitors to give immediate feedback.
SurveyMonkey is one of the best survey tool that you should be aware of. It allows you to add questions of different types such as multiple-choice, open comments, Likert scales, etc. This could be the reason why it was deemed as one of the best survey software. However, this online survey tool does lack some important features, which you must be aware of.
SurveyMonkey comes with survey templates, pre-made questions, and a drag-and-drop designer. These help to create surveys aptly.
SurveyMonkey allows the creation of reports in PDF and PowerPoint formats to share them with the team for evaluation.
You can integrate SurveyMonkey to Gmail, Google Sheets, and Microsoft Office 365 easily.
The attention-grabbing factor of SurveyMonkey software is you can add image and video questions in your surveys, and that increases the chances of getting a response from customers.
Survey data is crucial when you want to raise the quality of your products and services. Here, SurveyMonkey makes your job easier, as it lets you collect survey data via iOS and Android apps.
SurveySparrow is one of the top enterprise survey tool, and that’s why it has earned the fifth spot on this list. SurveySparrow aids in creating conversational surveys, which promise you a better response rate in the later stages.
To uplift the response rate, you must create customized surveys. Here, SurveySparrow lends you a hand by enabling you to make changes related to text, font, images, etc.
SurveySparrow offers you diverse question types to collect more vital data in a short period and create successful customer retention strategy.
It offers a detailed analysis so that you can monitor your survey responses easily. Plus, you can export all the data to one place without breaking a sweat.
With SurveySparrow, you can share surveys through multiple mediums like email, social media, etc. for a better response rate.
You can integrate this survey tool with your CRM system, Helpdesk software, etc. for the better management of data.
You can customize the ‘Thank You’ page of your created surveys, which, in turn, gives respondents better survey experience.
Surveyplanet falls under the category of the best customer survey tool because it offers a set of tools for designing, sharing, and reviewing surveys. In simple words, this tool helps you to come up with error-free surveys.
Likewise to those mentioned above, Surveyplanet offers custom themes so that you can give a beautiful look to your surveys.
You can add high-resolution images to your surveys. But you have to spend extra bucks to enjoy this feature as it is only for pro version users.
Creating a survey isn’t as easy as you have to take care of every small factor. Surveyplanet offers you pre-written questions that prevent errors related to grammar, typographical, etc. from happening.
Surveys created via Surveyplanet have a responsive layout, which means respondents won’t face any problem while giving their feedback through devices such as mobiles, tablets, and desktop computers.
Through Surveyplanet, you can create surveys easily as you can use in-built templates.
Designing surveys in a way that reflects the brand image is essential. With Surveyplanet, you can add your brand logo, website URL, etc. for custom branding.
SurveyGizmo is a cloud-based survey tool. Industries related to healthcare, education, etc. use this tool to create surveys for collecting valuable feedback.
SurveyGizmo allows sharing on public platforms, which means you can share your surveys on SM channels like Facebook, Twitter, etc.
Cleaning unnecessary data is important to keep doing your work smoothly. SurveyGizmo comes with the data cleaning feature that will allow you to wipe out all insignificant data.
To create reliable surveys, you must know which questions should be added. SurveyGizmo comes with a question library where you can easily find out important questions to add.
SurveyLegend is another name that you can usually find in the list of top survey tools. However, it offers minimal features in the free version to its users. This tool has a drag-and-drop editor, which allows you to put together surveys easily.
It comes with the auto-saving functionality, which makes sure you don’t lose any progress in regards to survey creation if anything goes haywire.
This feature is self-explanatory. It means you can delete or restore created surveys whenever you want to.
You can analyze how your created surveys are performing as SurveyLegend offers real-time analytics.
FormSite helps you create beautiful surveys by offering customizable templates and diverse question types. Plus, surveys created by FormSite have a responsive design, making things comfortable for respondents.
This top enterprise survey software offers style forms for custom branding. With these forms, you can easily add a brand logo, images, and so on.
With FormSite, you can easily import or export your survey data, and that promotes seamless external processing.
Being notified about the responses coming on your surveys is vital. FormSite sends email notifications to keep you updated about the new results.
LimeSurvey is a basic questionnaire tool that helps you to create a multitude of surveys effortlessly. The factor that goes against this tool is that it requires some back-end work. Therefore, if you have an IT team, go for this online survey software tool.
Some questions should be added every time while creating surveys. For instance, ‘Which feature do you like most about our product?’ To save time and effort, LimeSurvey allows you to reuse survey content as much as you want.
By means of LimeSurvey, you can create open/close-ended surveys in no time.
You can create statistics and graphs of your survey data with just a few clicks. Even, you can even export your created statistics to Excel or PDF.
FourEyes is a decent survey software that comes with a drag-and-drop designer, enabling you to create surveys quickly and aptly. It also has an array of questions that paves the way for reliable surveys.
To get a response from customers, it is imperative to design your surveys amazingly well. getFourEyes offers you a theme library to make your designing job easier.
If you are going to add a lot of questions in your surveys, it’s better to avoid numbering them so that responders don’t leave the survey in the middle. With getFourEyes, you can easily remove question numbering.
While creating a survey, having the right questions in mind is paramount. With getFourEyes, you get a myriad of questions to add. Simply put, you get a question library.
Responster is one of the best online survey tool, as it allows you to create beautiful surveys that also have a responsive design. This is important because if your surveys don’t appear in a way they should be, you are likely to face the hassle of poor survey response rate.
Creating surveys could be problematic if you don’t have the best survey design software. Responster has a drag and drop builder that makes the survey setup process easier.
The main purpose behind creating surveys is to collect vital data, right? With responster, the job of data collection gets easier as it offers all the required tools.
Survey data reports are instrumental from the business perspective. And you can automatically get reports in your mailbox by setting instructions for the same in responster.
‘Google Forms’ is one of the best business survey tool, as it lets users put bits and pieces of surveys together through the drag & drop interface. Surveys created through Google Forms can be customized effortlessly.
You can choose your own logo and photos for giving a touch of your brand in your surveys.
As you know, surveys are all about asking pertinent questions. You can ask relevant questions to customers, thanks to the question library offered by Google Forms.
You can connect all your gathered survey data to other Google products like sheets, docs, etc. for better work management.
Another reliable online survey software you can look to is ‘Zoho Survey’. This tool can help you create surveys as per your business needs. But the factor that prevents this tool from being the best is its limited features.
With Zoho Survey, you can share your surveys via web links, custom domain links, social media, QR codes, etc.
This feature is just like a double-edged sword for the Zoho survey. It supports integrations, but mainly with the modules of the Zoho family.
To know what customers think about your products/services, it is better to ask them in their preferred language. Zoho Survey can help you with this as it allows the creation of multilingual surveys.
SurveyKing is worth considering if you are looking for the best online survey tool, as it brings quality reporting tools to the table for data analyzing. Thanks to the advanced filtering, you can extract all vital information easily.
Like any other top survey software products, SurveyKing offers you many question types, which, in turn, makes it easier to create reliable surveys.
Make sure respondents don’t face any problem concerning the view of the survey, regardless of the screen size. This online survey tool has responsive layouts, which makes sure your surveys appear appropriately.
Images don’t only make surveys attention-grabbing but also guarantee a good response rate. You can easily upload images by using SurveyKing.
SoGoSurvey is deemed as the best online survey software, as it aids in creating effective surveys that can help to get invaluable customer feedback. It offers a suite of tools, which can make the job in regards to survey creation easier.
SoGoSurvey empowers you by providing an in-depth analysis of your surveys. Besides this, it lets you share reports with the concerned people easily.
Integration with the right resources always helps to attain the desired goals. SoGoSurvey can be integrated with indispensable programs like Salesforce, Slack, Basecamp, and Zapier.
Your surveys can get you amazing results if their reach is good. SoGoSurvey enables its users to broadcast surveys on a larger scale, thanks to text messages and social media channels.
The factors that make WebEngage one of the best online survey software are the availability of plug-and-play layouts, customization capabilities, logically branched questions, and so forth.
Impersonalized surveys never end up on a positive note, as customers prefer to skip rather than giving answers to the asked questions. WebEngage lets you customize the surveys in a way that can promise a good response rate.
This tool lets you create micro-segments regarding the user data. As a positive result, you gain deep insights into the later stages.
Getting insights regarding customer expectations can do wonders for your business. With the help of WebEngage, you can get real-time insights with aplomb.
GetFeedback comes with drag & drop editor and other significant personalization features, which consequently paves the way for the development of reliable surveys.
Increasing the reach of your surveys is important to get precise results. Through GetFeedback, you can distribute surveys via channels like email, chat, SMS, etc.
This online survey software tool helps you gain valuable insights, as it allows seamless analysis of the data brought by your created surveys.
Smooth integration with Salesforce to get a complete overview of the customer feedback data to ensure their as well as company’s success.
Survicate enables its users to create targeted surveys. In addition to this, this online survey tool offers predefined surveys to choose from, which as a repercussion, fast-tracks the process of developing surveys.
You can reach out to maximum responders by distributing surveys through a link or embedding appropriate questions directly in your emails.
Survicate offers real-time and user-friendly survey analysis, which helps you get better insights into customer expectations.
Giving a personal touch to surveys is extremely important. With Survicate, you can enjoy a smooth designing process as you can easily add themes, logos, etc.