Loyal customers and repeat sales are crucial for business growth. Research published in a study, The Age of Customer: Retention, published that 65% of a company’s sales come from existing customers.
Net Promoter Score or NPS helps your business measure customer experience and satisfaction levels. This highly effective metric gauges customer satisfaction, improves upselling opportunities, analyzes brand efficiency, increases employee engagement and morale. Brands use this score to increase the likelihood of gaining new customers and repeat business.
Unlike CES and CSAT that only gets the response on the single last interaction of the customer with the brand, NPS lets the business know the bigger picture of how the customer feels about the brand as a whole.
Before we share with you the best software for survey tools, let us first learn about the significant features of a good NPS software.
NPS surveys are vital to assess the health of your brand, enhance customer satisfaction, and forecast cash flow. A well crafted NPS score survey helps measure the likelihood of new and repeat business. The best NPS survey software should be pertinent, easy to use, and appealing to the respondent. The professionally designed templates and questions let you create online surveys in no time. The tool should provide useful data that help businesses benchmark their performance and make decisions that drive growth.
Below is the table with the best NPS survey softwares and their features. Read on to understand the product in detail and know their pricing.
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Here is detailed information about the features, pricing, ease of use, and the reasons why your business needs the best NPS software:
ProProfs Survey Maker is the easiest yet the most powerful survey maker that equips you with every tool you need to measure customer satisfaction. Create captivating NPS surveys in no-time, measure customer loyalty, and get a clear picture of the quality of customer experience provided by your agents.
Simple and easy to use, the software offers 100+ professionally built, ready-to-use survey templates to build NPS surveys for you to choose from and schedule your survey for automatic distribution among your existing customers. With over 1 million ready-to-use questions, ProProfs survey maker takes away all the efforts of survey creation.
After obtaining the NPS score, you can also ask follow-up questions from your customers with the built-in Help Desk system and know what’s acting as the bottle-neck for your business.The recommendations made by the customers give a better understanding of what your business should or shouldn’t do.
ProProfs Survey Maker also offers a robust reporting feature that automatically creates reports to calculate customer satisfaction. You can compare NPS reports and get an insight into individual agent performance - identify recurring mistakes and train them to improve their performance over time.
Other than the NPS surveys, the survey maker helps create polls popups, SideBar, and In-App surveys to gather targeted results.
The NPS survey can be done online or by email. All it takes is just 5 minutes. From a user’s point of view, this is quick and straightforward. With little time investment, customers are less likely to resist giving feedback.
The first step to create a survey is to brainstorm questions that need to be asked and the background on which they will be showcased. With this online NPS survey tool, creating an NPS survey is a bliss. The tool makes the simple question, “How likely are you to recommend this business to a friend?” highly impactful with the professionally built NPS survey templates.
You can use a simple link to embed the survey on your webpage or set it as a popup. Surveys can be sent via emails to customers. You can share them across various social media platforms like Facebook, Twitter, etc. via, which includes the very audience your business serves.
For businesses, the software allows customization and branding of the NPS survey. You can set a start and expiration date and time delays on the webpage. You can select survey throttle dates for different respondents.
After getting the response on the NPS surveys from the respondents, follow up questions can be asked to encourage further feedback using the tool. Use the ready-made questions for better answers and more productivity.
Not all industries follow similar trends in terms of customers. The tool allows a business to track the data on a monthly, quarterly, and yearly basis. This way, companies can uncover any recent changes in the organization that impacted the customer experience and led to the difference in the NPS score.
Create detailed reports and summarize agent performance according to the timeline, like monthly, quarterly, and annual updates, or according to agent ratings. You get access to the survey feedback, ratings as organized reports comprising graphs and charts. The powerful insights obtained through reports help compare trends and build strategies to enhance customer experience.
ProProfs NPS surveys are quick and easy for the customers. Customize and brand your NPS surveys offering an overall insight on customer satisfaction. Set a start date, end date, survey cycles, and even time delays.
ProProfs Survey Maker not only gives you insight into what’s happening within your setup but also what's happening outside. Agent ratings and the customer feedback tells you what your customers think of your brand and gives you the power to change it as per your needs.
This software offers seamless integration with popular tools like Mailchimp, Constant Contact, Campaign Monitor, Wordpress, Salesforce, and more. It’s integration with ProProfs LiveChat, and ProProfs HelpDesk helps you offer seamless customer support, making every query a closure.
Survey Monkey is a popular tool that allows customers to create surveys related to customer satisfaction, employee satisfaction, healthcare, marketing, and more. You are given the option to choose from the available question format templates that offer a plethora of question options that get you the answers which can be used for business development. The overall NPS score is displayed in the Analyze section, along with the percentages of detractors, Passives, and Promoters.
Help create different types of surveys choosing from available questions taking into account various customer needs.
Secure online survey software that keeps the confidential survey data protected via encryption, SSO, SSAE-16 SOC II compliant data centers, and GDPR compliance.
Help connect the data collected by NPS surveys to Marketo, Salesforce, and Eloquoa using integrations and APIs.
The Net Promoter Score sample survey template is easy to understand and help gauge customer behavior in the best way.
Businesses get the opportunity to customize the NPS template as per their products and services.
After you have fetched the responses of the customer, follow-ups can be done to engage the customer. The data can be used to develop ideas to enhance customer satisfaction.
Survey Sparrow is an intuitive software that helps quickly collect the NPS score. Companies can use the Net Promoter Score to plan and execute strategies to convert passives and detractors into Promoters. They offer continuous feedback to track, analyze, and improve the NPS score.
Help save time in scheduling and sending the surveys so that the team can focus on taking measures to increase customer satisfaction and happiness.
Allow collaboration with the customers with the NPS surveys to harnessing the power of referrals leveraging on the number of promoters.
Gauge the monthly trends of the NPS score and compare the NPS score by segments to focus on crucial touchpoints.
Choose from the diverse fonts, vibrant color palette, stylish background images to make the survey appealing.
The great medium of building a conversation with the customer by asking questions in a continuation with the previous questions.
Choose from different questions divided into categories like star rating, opinion scale, date type, text input, and more.
Lumoa NPS software uses AI and Natural Language Programming to convert customer feedback into actionable data. CX leaders and analysts can use customer feedback to solve problems. This tool offers simple and easy to understand reporting that is actionable for the team members. It helps build trust and collaboration to deliver favorable results.
Customers’ geographical location is not a concern with Lumao as the software can process data in a large number of languages.
Choice of medium and large companies, Lumoa NPS software is enabled to take care of responses in bulk, allowing companies to take the right actions.
Judicious segmentation of customer feedback to tailor communication channels and take actions based on the data-based analysis.
It allows you to share the useful insights and information from the Lumoa dashboard with the team to increase cross-collaboration.
The entire team is kept in the loop. Alerts and notifications feature intimates the member who is best suited to take up the responsibility of the follow-up.
Help minimize the complexities in the business by eliminating the things that aren’t serving their purpose.
Promoter.io is a specialized NPS software that provides an end-to-end solution for businesses to target the NPS in the best way in each phase to increase the response rate. The NPS can be used to solve customer issues, target the ideal audience, understand the key trends, and encourage the team to work better. Leveraging on loyal customers, the tools help brands grow exponentially.
The NPS feedback collected by email using this specialized NPS tool can be integrated with apps like Salesforce, Slack, Zapier, Promoter API, and Segment.
The software helps obtain consistent input by creating an ongoing channel. This data can be used throughout the organization to understand the trends and increase organic growth.
The NPS score revealed after collecting reviews from customers can be used to develop strategies. Chats are initiated to strengthen relationships and get insights to improve the product.
Help analyze the number of responses, promoters, detractors, and passives to understand the customer segments that need the most attention.
Team leaders can use user inputs and insights to create an actionable brand strategy.
Suitable for all kinds of enterprises, especially SMBs, are looking for simple and easy to use solutions to measure NPS score and convert customers into promoters.
A powerful NPS software, Retently is an automated survey platform that helps businesses set industry benchmarks. The software’s integration abilities with Zapier, Intercom, Slack, Salesforce, Hubspot, and more, help smoothen the workflows. You can import and sync new customers, trigger transactional NPS surveys, add NPS scores, and feedback into other systems as custom fields. The software has built-in industry benchmarks that help compare the NPS score with the industry standards.
The software offers you the functionality to track the questions sent to the customers. Also, the data collected can be segmented in the Outbox section for more engagement with surveys. You can conduct A/B testing on surveys to identify which survey works better.
Automated email cleanup is a great feature that checks the recipient's email before sending any survey. This increases the response rate for the survey campaign.
You can easily modify the survey’s settings based on the type of questions. To achieve a personalized approach, the appearance of open-ended questions, rating questions are kept different for Promoters, Detractors, and Passives.
It allows customers to set up regular and transactional NPS campaigns frequently to the customers segmented based on geography, revenue, and lifestyle.
There is no limit for the storage of the feedback data, NPS scores, and comparison trends with this tool. The information can be accessed anytime until the subscription stands valid.
Not all days are favorable for the success of email surveys. Depending on your customers, you can schedule the NPS survey for them for weekdays or weekends.
Wootric offers micro surveys for global audiences. You can procure feedback via the website, app, SMS, and intercom chat. The rolling NPS average and response counts keep you updated with the NPS trends. The companies are given the option to choose from the software settings or create their parameters to conduct surveys.
The business goals and models of different organizations vary, so should their NPS surveys. The NPS score can be segmented based on platform, geography, and purchase size.
After obtaining feedback from customers, approaching the customer becomes vital. The software simplifies the process through the dashboard. The trigger responses can also be integrated into the CRM or support platform.
Not all feedback falls in the same category. The tool allows you to create and use custom tagging to identify issues. This helps in prioritizing the problem that needs immediate attention, delegating the right people.
The promoters are the best brand advocates. Their positive comments shared on social media and reviews shared on the website help to boost brand promotion.
The data collected from the NPS software provides business development goals to the team. As a result, productivity and motivation are significantly increased, which is undoubtedly to drive results.
The software’s interface is simple and easy to use. It gives a clear picture of the customer’s sentiments and gauges the changing trends.
Administered from Salesforce, AskNicely is simple to use NPS software. The NPS survey allows automatic collection of feedback through various channels like email, web, and SMS. This tool is crafted to meet the needs of entrepreneurs, product managers, and customer support managers who are looking forward to delivering world-class customer service. The blogs and e-book published by AskNicely are helpful in measuring and improving NPS.
The tool offers an intuitive dashboard that helps track the NPS by product, channel, and rep. The real-time insights can be shared with the team.
The surveys sent via email are mobile-friendly. You can add your company logo and colors to an email template.
With the standard-compliant email servers, companies can send emails through their personal domain. The survey can be conducted via SMS or in-app for a more personalized experience.
Surveyplanet offers free online survey tools that help build and distribute online surveys. You can select from the robust survey questions and custom themes for your survey. To design the NPS survey, choose from their large number of tools. Make the survey attractive by uploading an image to the survey questions.
The tool offers colorful survey themes. Free users can choose from 10 templates. Those who have taken the Pro membership can select their colors, background images, and fonts.
To reach the modern customer, Surveyplanet boasts a sensitive survey system. They can be opened on mobile phones, tablets.
Based on the answers given by the customers to previous questions, you can ask more questions for more useful information.
Delighted is a useful NPS survey making tool that uses the Net Promoter System to provide real-time feedback from the customers to the companies, without any delay. Companies control the way they want to ask questions from their customers. This easy to use NPS software produces organic feedback that can be used in business growth.
With this tool, feedback can be produced in various ways, including email, web, or SMS.
Feedback is displayed on the dashboard the moment it is given by the customers.
For the best efforts towards customer satisfaction and happiness, the involvement of the entire team is possible with no extra cost.
Survicate is a customer feedback tool used by marketing, support, and product teams. Their multichannel NPS software helps companies survey their customers via mail or in-app. It allows the seamless distribution of the surveys to the target audience to collect the most useful data. Real-time, user-friendly analysis of the data gathers valuable insights that can be used for business improvement.
Analysis of the real-time survey data visible on the dashboard to build strategies that enhance customer satisfaction.
Segment the customers based on their buying habits, geographical location, and preferences. Ask to follow up questions for deeper insights.
The captured feedback from the customers and prospects can be integrated into the company's existing applications like Intercom, Pardot, MailChimp, and Hubspot.
Qualtrics offers a simple, straightforward, and easy-to-use platform to conduct NPS surveys. It can be a decent choice for small business owners looking to start a survey program.
The tool collects feedback from multiple channels, including emails, texts, SMSs, chatbots, mobile, messaging apps, native apps, offline surveys, and much more.
The real-time reports are available on the flexible, role-specific dashboards to allow the right people to work on the situation.
Provide expert build tools to enhance the customer and employee experience and give market research a boost.
GetFeedback is a survey marketing application known for it's beautifully built, mobile-friendly surveys. The tools automatically send surveys after every critical customer interaction before the customers take their opinions about the brand on social media.
Advanced analytics, intuitive user interface, and more in-depth insights for instant survey results.
Integration with Salesforce to create reports, build dashboards, and create survey responses oriented workflows.
Regardless of the size and type of the company, GetFeeback meets the requirements of various companies smoothly.
SmartSurvey is a UK based online survey software and questionnaire tool that can become your business’s immediate companion towards growth. Using this tool, you can build customized NPS surveys from scratch or use the ready-made templates.
The tool allows the automatic distribution of surveys. The results are collected in real-time to be used for further processing.
Businesses can use the pre-set Promoter Score question to create the survey. The software does calculations and interpretations.
SmartSurvey connects the survey data with Zapier, APIs, Salesforce, Google Analytics, and more.
CloudCherry is a customer experience management software. The software tracks a customer’s journey to improve their experience, which results in more profitability for the business. CloudCherry offers a comprehensive program for a better understanding of the NPS score.
The dashboard displays the exact percentage of promoters, detractors, and passives in real-time. You’ll get useful insights to take actions to turn passives and detractors into promoters.
Help create and customize unlimited NPS surveys across different channels covering email, website, IVR, in-app, smart devices, chatbot, and pop-up surveys.
Simple widget to track the NPS score trends on a weekly, monthly, or yearly basis.
The NPS results are the most important indicator of a company’s success image. It is beneficial to identify the strengths, weaknesses, and long term growth potential. Use the above-mentioned list of the top 15 NPS survey software to step towards impeccable customer satisfaction.
Different NPS surveys are suitable for different businesses. Understand what you need to benchmark against competitors to select the NPS software that best suits your business needs and preferences.
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