Find out how much does your marketing team understands the basics of marketing. 
Get them to take this quiz and assess their knowledge easily!

5 Sample Questions

The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. It is known as:

  • A. Marketing data
  • B. Marketing intelligence
  • C. Web Master
  • D. Secondary data

Which of the following steps in the marketing research process has been left out: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

  • A. Developing the research budget.
  • B. Choosing the research agency.
  • C. Choosing the research method.
  • D. Developing the research plan.

Which one of the following is not one of the stages that customers go through in the process of adopting a new product?

  • A. Awareness
  • B. Interest
  • C. Evaluation
  • D. Culture

The process by which people select, organize and interpret information to form a meaningful picture of the world. It refers to which one of the following?

  • A. Personality
  • B. Perception
  • C. Selective group
  • D. Habitual behavior

Marketing stimuli consist of the four Ps. Which is not one of these Ps?

  • A. Product
  • B. Price
  • C. Political
  • D. Promotion

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