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Generally, what does the book reveal?
Techniques on how to manipulate people
Strategies on how to win over arguments
Tips on how to be a good pretender
Tricks behind advertising and political campaigns
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How did Jay Heinrich present the fundamentals of rhetorics in this book?
thrilling
unpretentious
transparent
B & C
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On what manner did Heinrich present the majority of the ideas in this book?
Literal
Figurative
Slang
Vulgat
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