Which Audience Are You?
We know no one likes to be put in a box but to help you dig a little deeper into our audience groups we thought you might want to see what category you fit into. Answer the following questions to find out which of our four Priority Audiences is most like you. . .
- 1.What are you doing this weekend?
- A.
Start with a 10 mile training run and then it’s off to the big festival – last year was brilliant and this year will be even better. I’ll have to send some work emails from the train first though.
- B.
We’ve got the tennis lesson in the morning and meeting old friends for lunch. Then we’ll take the grandkids to the museum before we go to see Crosby Stills and Nash in the evening . On Sunday it’s the church alms committee after service, so we’ll have a quick lunch before phoning our daughter in New York and doing a spot of gardening. Then it’s choir rehearsal in the evening.
- C.
Summer’s here, so I’m having a BBQ – I’ll do the food and my mates will bring booze. Then I’m doing a 5K with my mum on Sunday.
- D.
Just the usual – a round of golf, lunch, read the papers. I’ve got some shelves to put up. I’ll try to fit in a walk to keep healthy – there’s some nice pubs you can stroll to.
- 2.What do you think of Macmillan?
- A.
Who?
- B.
Oh, I love them. We do a coffee morning for them every year.Their nurses are amazing – I don’t know what the NHS would do without them.
- C.
I think they’re lovely. My mum does stuff for them all the time.
- D.
They were amazing when we needed them last year. I tell everyone I know to support them. I’d like to do more, but I don’t know what.
- 3.You’ve agreed to take part in an event for charity. What are you thinking?
- A.
As soon as that totaliser gets above 200% of target, it’s going straight on Facebook.
- B.
I don’t know why they send me this fundraising pack every year – I know how to run one of these.
- C.
This will be great – it’s so nice to catch up with everyone and it’ll help my favourite charity!
- D.
It’s not really my sort of thing, but it’s a chance to tell people about the great work they did for my brother.
- 4.What’s a really great way to support a charity?
- A.
Movember was cool – loads of fun, gets your mates involved, not that much work
- B.
I like direct debits – we support quite a few charities with them – but I really like doing something locally with friends
- C.
It’s fun to do a run or something like that, but direct debits are a great way to keep supporting a cause
- D.
Just write them a cheque.
- 5.When you support a charity, what do you want to hear from them and how?
- A.
You know what would be awesome? An app that shows how much you’ve raised, and posts it automatically on Twitter when you hit your target.
- B.
Well, I don’t want a lot of glossy marketing stuff. But it’s nice to get the occasional update of what’s happening – especially if it’s in our community.
- C.
I want to know what they’re doing next! It’s great to hear about their plans, upcoming events and big successes that I’ve helped them achieve.
- D.
The important thing for me is that I know what difference they’re making. It’s good to know the big picture, but I especially want to know the difference they’re making in my area.
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