A football player.
A seventies chick.
Put your head down and take the insults.
Shuffle away from the person next to you and grimace, like he/she had burped, not you.
Pretend it was fake and do another two to prove it.
Say 'Woah, that was a big one!'.
Send a letter of apology.
Forget about it by the next day and carry on as normal.
Wait for them to come to you to apologise - after all, you did nothing wrong!
Give their enemy a wedgie, then grin at the friend you were in a fight with, showing that you want to make up.