A Basic Guide About Marketing! Quiz

16 Questions | Total Attempts: 552

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Marketing Management Quizzes & Trivia

This quiz assesses your applied understanding of the concept of value within the context of the marketing cycle.


Questions and Answers
  • 1. 
    Using the personal value equation:  Value = Benefits Received-[Price +Hassle] provide an example of how value is achieved for the consumer.
  • 2. 
    What are some methods marketing professionals can use to communicate value to their customers?
  • 3. 
    Explain what an offering is.  Provide examples of tangible and intangible features that might be part of an offering.
  • 4. 
    The marketing concept requires that marketers seek to satisfy customer wants and needs.
    • A. 

      True

    • B. 

      False

  • 5. 
    The focus of marketing has changed from a mix of product, price, place, and promotion to an emphasis on creating, communicating, delivering and exchanging
    • A. 

      True

    • B. 

      False

  • 6. 
    Because their activities do not generate monetary benefits for the organization, non-profit organizations do not employ marketing.
    • A. 

      True

    • B. 

      False

  • 7. 
    Social marketing is conducted by government, profit and non-profit entities with the objective of changing consumer attitudes and/or behaviors.
    • A. 

      True

    • B. 

      False

  • 8. 
    "Good" marketing educates the customer so that minimum level of value is obtained by the customer, while a maximum profit is achieved by the marketer.
    • A. 

      True

    • B. 

      False

  • 9. 
    Hasbro decides to exhibit its products in an industry trade show, performing which marketing activity?
    • A. 

      Creating offerings

    • B. 

      Communicating offerings

    • C. 

      Delivering offering

    • D. 

      Exchanging offerings

  • 10. 
    The personal value equation of the customer is reflected in the formula:
    • A. 

      Value = Benefits offered +(Price-Hassle)

    • B. 

      Value = (Price +Hassle) + Benefits received

    • C. 

      Value = Price - (Benefits offered +Hassle)

    • D. 

      Value = Benefits received - (Price +Hassle)

  • 11. 
    The entire bundle of tangible good, intangible service, and the price is know as the company's ____.
    • A. 

      Delivery model

    • B. 

      Offering

    • C. 

      Value equation

    • D. 

      None of the above

  • 12. 
    This component lies at the center of all marketing activities:
    • A. 

      Profit

    • B. 

      Customer needs

    • C. 

      Value

    • D. 

      Social marketing

  • 13. 
    Convincing people that global warming is a real threat is an example of ____
    • A. 

      Value marketing

    • B. 

      Social marketing

    • C. 

      Propaganda marketing

    • D. 

      Production orientation marketing

  • 14. 
    1. A product with high growth and a high market share is known as a _____.
    • A. 

      Star

    • B. 

      Cash cow

    • C. 

      Question mark

    • D. 

      Dog

    • E. 

      Shrieking owl

  • 15. 
    1. A cash cow is _____.
    • A. 

      A product with high growth and a high market share

    • B. 

      A product with a long-term future

    • C. 

      A product with low growth and a low market share

    • D. 

      A product with low growth and a high market share

    • E. 

      A product with high growth and a low market share

  • 16. 
    Type question here