What Have You Learned About Global Marketing?

5 Questions
What Have You Learned About Global Marketing?

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Questions and Answers
  • 1. 
    Which of the following choices is NOT one of the four P's of marketing?
    • A. 

      Promotion

    • B. 

      Price

    • C. 

      Persuasion

    • D. 

      Product

    • E. 

      Placement

  • 2. 
    A type of marketing strategies that maintains the brand logo, the key message and the underlying philosophy and yet localizes the brand elements, adapted to the local consumer behaviors is:
  • 3. 
    Find ALL correct descriptions of the popular way of branding that global companies have adopted recently.
    • A. 

      Launching new brands

    • B. 

      Concentration on core brands

    • C. 

      Brand rationalization

    • D. 

      Military coercion

    • E. 

      Endorsement

  • 4. 
    What is NOT an advantage of standardization strategies?
    • A. 

      Distinctive brand image

    • B. 

      Immediate consumer adaptation

    • C. 

      Economies of scale

    • D. 

      Saving resources

    • E. 

      More globalization

  • 5. 
    In order to be successful, global corporations often use both globalization and localization strategies cleverly and effectively. If you were the marketing manager of a global company, which marketing elements would you choose to maintain and standardize, and why?