Which of the following choices is NOT one of the four P's of marketing?
A type of marketing strategies that maintains the brand logo, the key message and the underlying philosophy and yet localizes the brand elements, adapted to the local consumer behaviors is:
Find ALL correct descriptions of the popular way of branding that global companies have adopted recently.
Launching new brands
Concentration on core brands
What is NOT an advantage of standardization strategies?
Distinctive brand image
Immediate consumer adaptation
Economies of scale
In order to be successful, global corporations often use both globalization and localization strategies cleverly and effectively. If you were the marketing manager of a global company, which marketing elements would you choose to maintain and standardize, and why?