Welcome To Millercoors - Knowledge Check
.
- 1.
Which ingredient contributes significantly to the color of the MillerCoors brew?
- A.
Yeast
- B.
Hops
- C.
Water
- D.
Malted Barley
- E.
Beechwood Chips
Correct Answer
D. Malted Barley -
- 2.
Employee resource groups...
- A.
Help create an inclusive workplace.
- B.
Help increase cultural awareness.
- C.
Provide partnerships with the business.
- D.
All of the above.
Correct Answer
D. All of the above. -
- 3.
Which of the following best represents how we produce beer?
- A.
Brewing - Aging - Fermentation - Packaging
- B.
Brewing - Fermentation - Aging - Packaging
- C.
Brewing - Packaging - Fermentation - Aging
- D.
Brewing - Fermentation - Packaging - Aging
Correct Answer
B. Brewing - Fermentation - Aging - Packaging -
- 4.
Which off-premise chain customer buys the most MillerCoors beer (case volume)?
- A.
Kroger
- B.
Walmart
- C.
7-Eleven
- D.
Circle K
Correct Answer
B. Walmart -
- 5.
Beer originated in...
- A.
Egypt
- B.
Germany
- C.
Sumer
- D.
The Czech Republic
Correct Answer
C. Sumer -
- 6.
What year did Frederick J. Miller start the brewery that later became Miller Brewing Company?
- A.
1829
- B.
1855
- C.
1873
- D.
1888
Correct Answer
B. 1855 -
- 7.
In what year did Adolph Coors start the brewery that later became Coors Brewing Company?
- A.
1829
- B.
1855
- C.
1873
- D.
1888
Correct Answer
C. 1873 -
- 8.
At minimum, how often should you meet with your manager for a one-on-one?
- A.
Bi-Weekly
- B.
Monthly
- C.
Quarterly
- D.
Semi-Annually
Correct Answer
B. Monthly -
- 9.
In what year was Miller Lite introduced as the first nationally distributed low-calorie beer?
- A.
1903
- B.
1975
- C.
1990
Correct Answer
B. 1975 -
- 10.
The "Noble Experiment" refers to...
- A.
The development of the three-tier system.
- B.
The passage of the 18th Amendment and Prohibition.
- C.
Elliot Ness' pursuit of Al Capone.
Correct Answer
B. The passage of the 18th Amendment and Prohibition. -
- 11.
Approximately what percentage of beer sales (by volume) comes from the off-premise?
- A.
20%
- B.
80%
- C.
50%
Correct Answer
B. 80% -
- 12.
Which brands are examples of Above Premium brands? (Includes Craft and Imports)
- A.
Peroni, Pilsner Urquell, Blue Moon, Leinenkugel's
- B.
Miller High Life, Milwaukee's Best, Keystone Light
- C.
Coors Light, Miller Lite
- D.
Miller Genuine Draft, Coors Banquet
Correct Answer
A. Peroni, Pilsner Urquell, Blue Moon, Leinenkugel's -
- 13.
Which of the following is not a member of the "Three-Tier System"?
- A.
Distributor
- B.
Consumer
- C.
Retailer
- D.
Brewer
Correct Answer
B. Consumer -
- 14.
In what year was Prohibition repealed?
- A.
1903
- B.
1920
- C.
1933
Correct Answer
C. 1933 -
- 15.
True or False: Beverage Alcohol is regulated at the federal and state level.
- A.
True
- B.
False
Correct Answer
A. True -
- 16.
Which brewer has the highest share of the global beer market? (by volume)
- A.
Heineken
- B.
SABMiller
- C.
Carlsberg
- D.
Anheuser-Busch InBev
Correct Answer
D. Anheuser-Busch InBev -
- 17.
Who is the largest MillerCoors on-premise chain customer?
- A.
Buffalo Wild Wings
- B.
Applebee's
- C.
Chili's
- D.
Marriott
Correct Answer
A. Buffalo Wild Wings -
- 18.
Which function boasts the largest employee population within MillerCoors?
- A.
Marketing
- B.
Sales
- C.
Human Resources
- D.
Integrated Supply Chain (ISC)
Correct Answer
D. Integrated Supply Chain (ISC) -
- 19.
Which group currently oversees the beverage alcohol industry?
- A.
Federal Bureau of Investigation (FBI)
- B.
Alcohol Tobacco & Firearms (ATF)
- C.
Tobacco Tax & Trade Bureau (TTB)
- D.
Central Intelligence Agency (CIA)
Correct Answer
C. Tobacco Tax & Trade Bureau (TTB) -
- 20.
Which of the following is the greatest cost to MillerCoors per barrel of beer?
- A.
Federal Excise Taxes
- B.
Brewing Raw Materials (malt, corn, hops, etc.)
- C.
Marketing Programs (advertising, promotions, sponsorships)
- D.
Packaging Materials (glass, cardboard, aluminum, etc.)
Correct Answer
D. Packaging Materials (glass, cardboard, aluminum, etc.) -
- 21.
What would likely happen to a beer that is exposed to light for a period of time?
- A.
It would go flat.
- B.
It would get a little warm.
- C.
It would have a "skunk-like" odor.
Correct Answer
C. It would have a "skunk-like" odor. -
- 22.
Why must domestic keg beer be refrigerated?
- A.
Actually, it doesn't need to be refrigerated.
- B.
Drinking warm tap beer is icky.
- C.
It's not pasteurized.
Correct Answer
C. It's not pasteurized. -
- 23.
Hops contributed to all of the following except...
- A.
Bitterness
- B.
Microbial Stability
- C.
Aroma
- D.
Color
Correct Answer
D. Color -
- 24.
If you become aware of a Business Integrity violation, you should...
- A.
Call the Business Integrity Hotline.
- B.
Discuss the matter with your immediate manager.
- C.
Discuss the matter with your HR Manager.
- D.
Any of all of the above...but do something!
Correct Answer
D. Any of all of the above...but do something! -
- 25.
Consolidated MillerCoors distributors...
- A.
Sell both Miller and Coors brands.
- B.
Sell only MillerCoors brands.
- C.
Are owned by MillerCoors.
- D.
Sell both MillerCoors and Anheuser-Busch InBev brands.
Correct Answer
A. Sell both Miller and Coors brands. -
- 26.
The three elements of MillerCoors Quality Manifesto are...
- A.
Quality Beers
- B.
Quality Partnerships
- C.
Quality Citizenship
- D.
All of the above.
Correct Answer
D. All of the above. -
- 27.
For 2016, which is not an enterprise goal of MillerCoors?
- A.
Hit volume at down 1.8.
- B.
Deliver EBITA at $1.444B and gross margin of $3.043B.
- C.
Ensure M2+ representation of 30% female and 18% people of color.
- D.
Hitting profit targets but missing volume targets.
Correct Answer
D. Hitting profit targets but missing volume targets. -
- 28.
When tasting a beer, it's important to observe which of the following? (select all that apply)
- A.
Appearance
- B.
Packaging
- C.
Taste
- D.
Mouthfeel
- E.
Finish
- F.
Aroma
Correct Answer(s)
A. Appearance
C. Taste
D. Mouthfeel
E. Finish
F. Aroma -
- 29.
Select the three packaging enemies of beer.
- A.
Aluminum Cans
- B.
Temperature
- C.
Time
- D.
Wine Connoisseur
- E.
Captain Morgan
- F.
Light
Correct Answer(s)
B. Temperature
C. Time
F. Light -
- 30.
Select the four main ingredients of MillerCoors beer from the list below.
- A.
Water
- B.
Beechwood Chips
- C.
Hops
- D.
Malted Barley
- E.
Yeast
- F.
Rice
- G.
Corn
Correct Answer(s)
A. Water
C. Hops
D. Malted Barley
E. Yeast -
- 31.
Select three characteristics of a beer clean glass.
- A.
Lacing effect after every sip.
- B.
Head disappears after several sips.
- C.
Head remains intact.
- D.
Any bubbles will rise to the head of the glass.
- E.
Bubbles cling to the side of the glass.
- F.
Soapy aftertaste.
Correct Answer(s)
A. Lacing effect after every sip.
C. Head remains intact.
D. Any bubbles will rise to the head of the glass. -
- 32.
When pairing beer and food, what are the 3 C's?
- A.
Criticize
- B.
Cut
- C.
Complement
- D.
Cold
- E.
Contrast
Correct Answer(s)
B. Cut
C. Complement
E. Contrast -
- 33.
This brand positioning statement belongs to which brand?"To drinkers whose curiosity pushes them to get more out of the everyday, _______ is the collection of craft beers that piques your curiosity and surprises the senses."
- A.
Miller Lite
- B.
Redd's Apple Ale
- C.
Coors Light
- D.
Blue Moon
- E.
Leinenkugel's
Correct Answer
D. Blue Moon -
- 34.
This brand positioning statement belongs to which brand?"To 21-27 year olds who are drawn to honest, authentic, "everyman values," ________ is the perfect balance of lightness and taste."
- A.
Miller Lite
- B.
Redd's Apple Ale
- C.
Coors Light
- D.
Blue Moon
- E.
Leinenkugel's
Correct Answer
A. Miller Lite -
- 35.
This brand positioning statement belongs to which brand?"To beer drinkers who want to push their boundaries without losing who they are, ________ is the flavored brew that delivers a just right sweet taste."
- A.
Miller Lite
- B.
Redd's Apple Ale
- C.
Coors Light
- D.
Blue Moon
- E.
Leinenkugel's
Correct Answer
B. Redd's Apple Ale -
- 36.
This brand positioning statement belongs to which brand?"To premium light key beer drinkers with a desire to get the most out of life, _________ is the beer that refreshes your body like a blast of cold mountain air."
- A.
Miller Lite
- B.
Redd's Apple Ale
- C.
Coors Light
- D.
Blue Moon
- E.
Leinenkugel's
Correct Answer
C. Coors Light -
- 37.
This brand positioning statement belongs to which brand?"To drinkers who embrace Life's little adventures, ________ is the family of brands from Chippewa Falls, Wisconsin that invites you to enjoy our selection of beers."
- A.
Miller Lite
- B.
Redd's Apple Ale
- C.
Coors Light
- D.
Blue Moon
- E.
Leinenkugel's
Correct Answer
E. Leinenkugel's -
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Feb 22, 2016Quiz Edited by
ProProfs Editorial Team -
Feb 19, 2016Quiz Created by
Jim_ebert
- Academic Quizzes
- Adult Learning Quizzes
- Blended Learning Quizzes
- Career Quizzes
- Coaching Quizzes
- College Quizzes
- Communication Quizzes
- Curriculum Quizzes
- Distance Learning Quizzes
- E Learning Quizzes
- Early Childhood Education Quizzes
- GCSE Quizzes
- Grade Quizzes
- Graduation Quizzes
- Kindergarten Quizzes
- Literacy Quizzes
- Online Assessment Quizzes
- Online Exam Quizzes
- Online Test Quizzes
- Physical Education Quizzes
- Qualification Quizzes
- Religious Education Quizzes
- School Quizzes
- Subject Quizzes
- Teaching Quizzes
- Theory Quizzes
- Thesis Quizzes
- University Quizzes
Back to top