Tradeshow Rock Star Certification Quiz

Company management, location, positive aggressive culture

Company credentials, value proposition, innovation

Innovative products, management team bios, publically traded

Increase market share - generate quality leads

Increase share of customers - meeting with current customers to sell more products/services. Validate their decision to go with Compellent

Start process of building relationships

Position/reposition market's perception

All of the above

Top three messages we want to communicate

Logistical information about the show - show hours, location, etc.

Audience demographics

All of the above

Prospects in the area - currently on your radar - invite them to meet you at the show

Current customers

New prospects

Only A

Both A, B & C

What prompted you to stop at our booth?

What have you heard about Compellent?

Are you enjoying the show?

What prompted your interest in our product?

Offer to shake everyone's hand

Send a postcard at the end of the event to the hot leads you met with at the show

Buy them a beer a the conference

First contacts, then prospects, then leads

First leads, then prospects, then contacts

First leads, then contats, then prospects

First prospects, then leads, then contacts

DGR, BDM, SA

BDM, DGR, SA

SA, BDM, DGR

Be sure your're scanner-ready before the doors open

Turn off your cell phone (if you need to make a call / answer your phone during the show it should be communicated to all booth staff before doing so)

Avoid gum, food and drinks in the booth

Maintain high energy and a professional image

ALL THE ABOVE