Times Media Online Quiz

13 Questions | Total Attempts: 33

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Times Media Online Quiz

Questions and Answers
  • 1. 
    What is the difference between an impression and a page view?
    • A. 

      An impression is measured when the page loads while a page view is measured when the view exits the page.

    • B. 

      An impression is delivered when and ad appears while a page view is when the page is fully loaded. There can be many ad impressions for a single page view.

    • C. 

      Impressions are what people think of the site while page views are how many times they click.

  • 2. 
    The Leaderboard (728x90) can be found on the front page of SCTimes.com.
    • A. 

      True

    • B. 

      False

  • 3. 
    Which types of online campaigns can we sell at Times Media?
    • A. 

      CPC - Cost Per Click

    • B. 

      CPA - Cost Per Acquisition

    • C. 

      CPM - Cost Per Thousand

  • 4. 
    When you pick certain times of the day to deliver a campaign online this is known as?
    • A. 

      Geo Targeting

    • B. 

      Frequency

    • C. 

      Day Parting

    • D. 

      Behavioral

    • E. 

      Demo Targeting

  • 5. 
    The ability to target a zip code(s) in an online campaign is known as?
    • A. 

      Geo Targeting

    • B. 

      Frequency

    • C. 

      Day Parting

    • D. 

      Behavioral

    • E. 

      Demo Targeting

  • 6. 
    On the new Odyssey site you can deliver banner ads to specific photo galleries.
    • A. 

      True

    • B. 

      False

  • 7. 
    The Poster ad size is _____ pixels
    • A. 

      300x250

    • B. 

      160x600

    • C. 

      300x600

  • 8. 
    The Pencil (Launch Pad) ad can be found on the News Section Front
    • A. 

      True

    • B. 

      False

  • 9. 
    What percentage of the market do you reach when combined Yahoo with Sctimes.com?
    • A. 

      80%

    • B. 

      64%

    • C. 

      76%

    • D. 

      74%

  • 10. 
    There are no advertising opportunities on our mobile site. m.sctimes.com
    • A. 

      True

    • B. 

      False

  • 11. 
    What social media sites can you find Times Media utilizing? (Check all that apply)
    • A. 

      Yammer

    • B. 

      Facebook

    • C. 

      Mybook

    • D. 

      Twitter

    • E. 

      LinkedIn

    • F. 

      Myspace

    • G. 

      Spacebook

    • H. 

      Del.icio.us

    • I. 

      Digg

    • J. 

      Reddit

    • K. 

      Newsvine

    • L. 

      Buzz up!

    • M. 

      FarkIt

  • 12. 
    The "QR" in QR Codes stands for
    • A. 

      Quality Review

    • B. 

      Quick Response

    • C. 

      Quick Reference

  • 13. 
    Check all the types of ads we can sell on SCTimes.com
    • A. 

      Launchpad

    • B. 

      Interstitial

    • C. 

      Video preroll

    • D. 

      In banner video

    • E. 

      Medium rectangle

    • F. 

      Sponsorships

    • G. 

      Directories

    • H. 

      Tile

    • I. 

      Floating

    • J. 

      Peelback

    • K. 

      Skyscraper

    • L. 

      Leaderboard

    • M. 

      Small banner

    • N. 

      Footboard

    • O. 

      Popover

    • P. 

      Popunder

    • Q. 

      Pillar ad

    • R. 

      Hover

    • S. 

      Suites

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