The Grateful Dead And The US Economy Quiz

10 Questions | Total Attempts: 102

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Grateful Dead Quizzes & Trivia

How would the Grateful Dead fix the US economy? Answer these 10 questions to get an understanding of how the Dead took a different approach to business that has important lessons for Corporate America and today's economy.


Questions and Answers
  • 1. 
    Corporate America has outsourced millions of jobs. What was the Dead’s approach to jobs?
    • A. 

      Hire only MBAs

    • B. 

      Insuurce (not outsource) to create jobs for friends with shared values and experience.

    • C. 

      Hire only part-timers for the road crew.

    • D. 

      Hire a professional manager like their friends, the Jefferson Airplane did.

  • 2. 
    If Jerry Garcia were president of the US what would he do today?
    • A. 

      Congratulate Wall Street for a job well done.

    • B. 

      He would NEVER be president; he didn’t even vote ("it only encourages them").

    • C. 

      Start another war to stimulate the economy.

    • D. 

      Reinstitute the draft to decrease unemployment.

  • 3. 
    The bottom-line is typically the primary focus for most businesses. What was the Dead’s primary focus?
    • A. 

      Playing live music

    • B. 

      Selling records

    • C. 

      Providing superior customer value for their fans

    • D. 

      A and C

  • 4. 
    Most businesses and large organizations today have difficulty responding quickly to changing conditions. The Dead’s business managed to respond quickly to changing conditions by
    • A. 

      Strategically improvising -- blending planning and doing simultaneously

    • B. 

      Hiring outside consultants to advise them

    • C. 

      Ignoring change and continuing to do it the way they always had

    • D. 

      Following their friends, the Jefferson Airplane

  • 5. 
    The typical decision making structure for a business is top-down, hierarchical, command and control. How did the Dead structure their business?
    • A. 

      They followed the same business model as Corporate America

    • B. 

      Jerry made all the decisions

    • C. 

      The band made all the business decisions

    • D. 

      A flat structure where everyone in the Dead organization had an equal voice in business decisions

  • 6. 
    More and more businesses today are practicing corporate social responsibility where they give something back to their community. What did the Dead do for their community?
    • A. 

      Played many benefit concerts throughout their 30 year career

    • B. 

      Founded the Rex Foundation to support to creative endeavors in the arts, sciences, and education

    • C. 

      Supported a Rain Forest benefit at Madison Square Garden in 1988

    • D. 

      All of the above

  • 7. 
    Many businesses see customers simply as a means to an end -- their bottom-line. The Grateful Dead saw customers as:
    • A. 

      A means to an end -- their bottom-line

    • B. 

      An end in themselves -- like members of the Dead family

    • C. 

      An expensive annoyance

    • D. 

      Simply as a way to sell more records

  • 8. 
    Businesses today say “customers are our focus” but our personal experience tells us otherwise. The Dead, on the other hand, nurtured a business tribe of passionate followers, the Deadheads. What business today nurtures the same sort of following?
    • A. 

      Google

    • B. 

      Microsoft

    • C. 

      C. Apple

    • D. 

      All of the above

  • 9. 
    Innovation is critical for all businesses in the 21st century. Yet innovation requires risk, and companies are typically risk averse. How did the Dead handle innovation and risk?
    • A. 

      They followed the example of other rock bands to minimize risk.

    • B. 

      They spent most of what they earned on research and development of concert sound technology in their first 10 years and risked their survival.

    • C. 

      They didn't believe in innovation -- they were a nostalgia band that never changed.

    • D. 

      All of the above.

  • 10. 
    Today some businesses have adopted the “freemium” approach to giving away some content to build a customer following. What did the Dead do in terms of sharing content with fans?
    • A. 

      They allowed fans to record their concerts.

    • B. 

      The allowed fans to use their trademarked logos on t-shirts, etc on a small scale.

    • C. 

      They created licensing arrangements with some fans who used their logos on merchandise.

    • D. 

      All of the above

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