The Grateful Dead And The US Economy Quiz
How would the Grateful Dead fix the US economy? Answer these 10 questions to get an understanding of how the Dead took a different approach to business that has important lessons for Corporate America and today's economy.
- 1.Corporate America has outsourced millions of jobs. What was the Dead’s approach to jobs?
- A.
Hire only MBAs
- B.
Insuurce (not outsource) to create jobs for friends with shared values and experience.
- C.
Hire only part-timers for the road crew.
- D.
Hire a professional manager like their friends, the Jefferson Airplane did.
- 2.If Jerry Garcia were president of the US what would he do today?
- A.
Congratulate Wall Street for a job well done.
- B.
He would NEVER be president; he didn’t even vote ("it only encourages them").
- C.
Start another war to stimulate the economy.
- D.
Reinstitute the draft to decrease unemployment.
- 3.The bottom-line is typically the primary focus for most businesses. What was the Dead’s primary focus?
- A.
Playing live music
- B.
Selling records
- C.
Providing superior customer value for their fans
- D.
A and C
- 4.Most businesses and large organizations today have difficulty responding quickly to changing conditions. The Dead’s business managed to respond quickly to changing conditions by
- A.
Strategically improvising -- blending planning and doing simultaneously
- B.
Hiring outside consultants to advise them
- C.
Ignoring change and continuing to do it the way they always had
- D.
Following their friends, the Jefferson Airplane
- 5.The typical decision making structure for a business is top-down, hierarchical, command and control. How did the Dead structure their business?
- A.
They followed the same business model as Corporate America
- B.
Jerry made all the decisions
- C.
The band made all the business decisions
- D.
A flat structure where everyone in the Dead organization had an equal voice in business decisions
- 6.More and more businesses today are practicing corporate social responsibility where they give something back to their community. What did the Dead do for their community?
- A.
Played many benefit concerts throughout their 30 year career
- B.
Founded the Rex Foundation to support to creative endeavors in the arts, sciences, and education
- C.
Supported a Rain Forest benefit at Madison Square Garden in 1988
- D.
All of the above
- 7.Many businesses see customers simply as a means to an end -- their bottom-line. The Grateful Dead saw customers as:
- A.
A means to an end -- their bottom-line
- B.
An end in themselves -- like members of the Dead family
- C.
An expensive annoyance
- D.
Simply as a way to sell more records
- 8.Businesses today say “customers are our focus” but our personal experience tells us otherwise. The Dead, on the other hand, nurtured a business tribe of passionate followers, the Deadheads. What business today nurtures the same sort of following?
- A.
Google
- B.
Microsoft
- C.
C. Apple
- D.
All of the above
- 9.Innovation is critical for all businesses in the 21st century. Yet innovation requires risk, and companies are typically risk averse. How did the Dead handle innovation and risk?
- A.
They followed the example of other rock bands to minimize risk.
- B.
They spent most of what they earned on research and development of concert sound technology in their first 10 years and risked their survival.
- C.
They didn't believe in innovation -- they were a nostalgia band that never changed.
- D.
All of the above.
- 10.Today some businesses have adopted the “freemium” approach to giving away some content to build a customer following. What did the Dead do in terms of sharing content with fans?
- A.
They allowed fans to record their concerts.
- B.
The allowed fans to use their trademarked logos on t-shirts, etc on a small scale.
- C.
They created licensing arrangements with some fans who used their logos on merchandise.
- D.
All of the above
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