The Creative Brief - Five Components Of A Print Ad

3 Questions | Total Attempts: 366

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The Creative Brief - Five Components Of A Print Ad

Now that you have completed Modules 1-3: Five Components of a Print Ad, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the quiz.


Questions and Answers
  • 1. 
    What elements make up an "advertisers signature"?
    • A. 

      Body copy and artwork only.

    • B. 

      The advertiser's mission statement.

    • C. 

      The headline.

    • D. 

      Usually the advertiser's address, phone and website.

  • 2. 
    True or False? The five components of a print ad are the headline, subheading, body copy, artwork, signature, 
    • A. 

      True

    • B. 

      False

  • 3. 
    True or False? The blueprint for a creative brief contains the five components of a print ad.
    • A. 

      True

    • B. 

      False