It allows for extra art elements.
You can add more features and benefits.
Engages the reader with a less cluttered ad.
Designers prefer it that way.
Heading, Subheading, Body Copy, Artwork, Text and Signature.
Heading, Flash, Body Copy, Artwork, Supporting Text and Signagure.
Dominant Element, White Space, Features Vs. Benefits, Sense of Urgency, Mood, Target Audience
None of the above.