The Creative Brief - Six Characteristics Of A Quality Ad

3 Questions | Total Attempts: 517

SettingsSettingsSettings
Please wait...
The Creative Brief - Six Characteristics Of A Quality Ad

Now that you have completed Module 5: Six Characteristics of a Quality Ad, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the quiz.


Questions and Answers
  • 1. 
    Allowing sufficient "white space" creates a quality ad because:
    • A. 

      It allows for extra art elements.

    • B. 

      You can add more features and benefits.

    • C. 

      Engages the reader with a less cluttered ad.

    • D. 

      Designers prefer it that way.

  • 2. 
    True or False? A sense of urgency refers to a time limit on an offer or a deadline to act.
    • A. 

      True

    • B. 

      False

  • 3. 
    The 6 characteristics of a quality ad include:
    • A. 

      Heading, Subheading, Body Copy, Artwork, Text and Signature.

    • B. 

      Heading, Flash, Body Copy, Artwork, Supporting Text and Signagure.

    • C. 

      Dominant Element, White Space, Features Vs. Benefits, Sense of Urgency, Mood, Target Audience

    • D. 

      None of the above.