The Creative Brief - Six Characteristics Of A Quality Ad
3 Questions
| Total Attempts: 520
Now that you have completed Module 5: Six Characteristics of a Quality Ad, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the quiz.
Questions and Answers
- 1.Allowing sufficient "white space" creates a quality ad because:
- A.
It allows for extra art elements.
- B.
You can add more features and benefits.
- C.
Engages the reader with a less cluttered ad.
- D.
Designers prefer it that way.
- 2.True or False? A sense of urgency refers to a time limit on an offer or a deadline to act.
- A.
True
- B.
False
- 3.The 6 characteristics of a quality ad include:
- A.
Heading, Subheading, Body Copy, Artwork, Text and Signature.
- B.
Heading, Flash, Body Copy, Artwork, Supporting Text and Signagure.
- C.
Dominant Element, White Space, Features Vs. Benefits, Sense of Urgency, Mood, Target Audience
- D.
None of the above.
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