The Creative Brief - Six Characteristics Of A Quality Ad

3 Questions | By Catherinehalcomb | Last updated: Jun 15, 2020 | Total Attempts: 517

The Creative Brief - Six Characteristics Of A Quality Ad

Now that you have completed Module 5: Six Characteristics of a Quality Ad, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the quiz.

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Questions and Answers

1.

Allowing sufficient "white space" creates a quality ad because:
- A.
  
  It allows for extra art elements.
- B.
  
  You can add more features and benefits.
- C.
  
  Engages the reader with a less cluttered ad.
- D.
  
  Designers prefer it that way.
2.

True or False? A sense of urgency refers to a time limit on an offer or a deadline to act.
- A.
  
  True
- B.
  
  False
3.

The 6 characteristics of a quality ad include:
- A.
  
  Heading, Subheading, Body Copy, Artwork, Text and Signature.
- B.
  
  Heading, Flash, Body Copy, Artwork, Supporting Text and Signagure.
- C.
  
  Dominant Element, White Space, Features Vs. Benefits, Sense of Urgency, Mood, Target Audience
- D.
  
  None of the above.

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