Competitors have not yet been individually identified.
Competitors have been identified.
A detailed competitor and market analysis has been undertaken.
Customer feedback has demonstrated your product features and benefits relative to competitors.
No commercialisation plan developed or implemented
High level commercialisation strategy in place
Detailed commercialisation strategy in place
Operating commercialisation strategy and plan in place
Greater than 3 years
Less than 1 year
No business model identified at this stage
Some business model concepts in existance, but preferred model not yet identified or tried.
Selected business model is a variant of existing tried and tested models. It has be tested.
Business model is tested and proven to offer clear value to all relevant stakeholders.
No business plan or milestones identified.
Vague commercialisation milestones have been identitied, but it is not known if they are achievable.
Clear estimated timeframes for at least 5 key commercialisation milestones.
A history of delivering on timeframes outlined in the business plan.