The title of this module is “Steps to Closing”, and you may be expecting lots of tips on how to make the final leap from politely making a coffee to asking if the customer if they would like to make a purchase. It may surprise you then to see that the steps to closing include how to speak to the customer from the start.  The reason this is included is simple. The CLOSING process starts from the moment you greet the customer. The key to understanding the difference between “a demonstration” and “a demonstration with CLOSING at its core” is that the latter is focused towards one goal; a sale.