Marketing Practice Quiz Questions! Trivia

25 Questions | Total Attempts: 61

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Marketing is:
    • A. 

      The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants.

    • B. 

      Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals

    • C. 

      Potential customers with shared needs who have the desire and ability to buy a product

    • D. 

      A lack of basic necessities such as food, clothing, or shelter

  • 2. 
    The marketing concept is:
    • A. 

      Potential customers with shared needs who have the desire and ability to buy a product.

    • B. 

      Idea that organizations need to satisfy their customers while also trying to reach their organizations' goal.

    • C. 

      A lack of basic necessities such as food, clothing, or shelter

    • D. 

      A specific group f consumers that an organization selects as the focus of its marketing plan.

  • 3. 
    A market is:
    • A. 

      The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants

    • B. 

      Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals

    • C. 

      Potential customers with shared needs who have the desire and ability to buy a product.

    • D. 

      A specific group of consumers that an organization selects as the focus of its marketing plan

  • 4. 
    A target market is:
    • A. 

      Statistics that describe a population in terms of personal characteristics

    • B. 

      A combination of four basic marketing strategies, known as the 4 Ps

    • C. 

      Potential customers with shared needs who have the desire and ability to buy a product

    • D. 

      A specific group of consumers that an organization selects as the focus of its marketing plan

  • 5. 
    The four Ps stand for:
    • A. 

      Product, Place, Promotion, Price

    • B. 

      People, Place, Product, Principal

    • C. 

      Place, Principal, Product, Phone

    • D. 

      Plantation, Produce, Prep, People

  • 6. 
    In a short paragraph, explain how the concept of marketing mix and its relationship to the target market?
  • 7. 
    is the money left over after all costs and expenses of a business are paid.
  • 8. 
    People who use products are called:
  • 9. 
    A good or service that any for-profit industry sells to its customers.
  • 10. 
    Please fill answer below
  • 11. 
    A core product is any product that is related to or created from the ancillary product.
    • A. 

      True

    • B. 

      False

  • 12. 
    In a short paragraph explain the relationship of a core and ancillary product.
  • 13. 
    In a short paragraph explain the concept of consumer loyalty and why it is important for sports businesses such as teams.
  • 14. 
    An amateur athlete is paid per contest unlike a professional athlete who receives a paycheck regardless if he/she plays in an event.
    • A. 

      True

    • B. 

      False

  • 15. 
    Title IX is a law that allows gender discrimination in sports.  That is why boys and girls don't play on the same team.
    • A. 

      True

    • B. 

      False

  • 16. 
    Market segmentation is:
    • A. 

      A person who may play, officiate, watch, or listen to sports, or read, use purchase, and/or collect items related to sports.

    • B. 

      The goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer

    • C. 

      All of the people who are able and desire to purchase a product

    • D. 

      A way of analyzing a market by specific characteristics to create a target market.

  • 17. 
    Tangible products are products that are made out of the famous astronaut drink "Tang."
    • A. 

      True

    • B. 

      False

  • 18. 
    A product line is:
    • A. 

      A rope that connects all products together so that they don't get lost

    • B. 

      An assembly line in which products go through all of the steps required to assemble, paint, and package a product

    • C. 

      A group of closely related products manufactured and/or sold by a company.

    • D. 

      The total assortment of products that a company makes and/or sells

  • 19. 
    Product mix is:
    • A. 

      The total assortment of products that a company makes and/or sells.

    • B. 

      A mix that a company makes a product out of. Kinda like cookie dough

    • C. 

      A group of closely related products manufactured and/or sold by a company.

    • D. 

      A great song anyone can find on a CD by the "California raisins."

  • 20. 
    Tell me what each letter in the acronym SWOT analysis stands for and what the analysis is used for.
  • 21. 
    There are many different pricing strategies available to the marketer and each strategy is used based on a target market.  However, they are all similar in what way?  Or put another way: what is the goal of the final price of a product?
  • 22. 
    We have discussed the 4 Ps however, some marketers claim that there are actually 5.  For extra credit what is the fifth P?
  • 23. 
    How are the terms Market, Target market, and market segmentation all related and how are they different?
  • 24. 
    You are putting on a concert for your favorite band "Wish it Were Summer."  What are some possible ancillary products that you will offer at your concert.
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