Social Strategy In 8 Steps - April 5, 2013

10 Questions

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Strategy Quizzes & Trivia

This quiz is from Krista Neher's session on Social Media Strategy in 8 steps. There are total of 10 questions and you will have 5 minutes for complete this quiz. There is no limit on the number of attempts you can make.


Questions and Answers
  • 1. 
    People are more like to do business with people they...
    • A. 

      Like, Follow, Trust

    • B. 

      Love, Follow, Trust

    • C. 

      Respect, Like, Love

    • D. 

      Know, Like, Trust

  • 2. 
    The #1 reason why so many social media plans fail?
    • A. 

      They don't have executive support nor budget

    • B. 

      Companies don't know what to achieve, who to target, and how to do it.

    • C. 

      Companies do not have systems, processes, and expertise in place.

    • D. 

      None of the above

  • 3. 
    The Problem with Most Social Media plans are...
    • A. 

      Companies are not investing enough resources

    • B. 

      There is no clear direction and too many experts

    • C. 

      Because it's free, companies don't do due diligence

    • D. 

      Too much emphasis is given to social media platforms

  • 4. 
    The first step in any social media strategy should be...
    • A. 

      Hiring experts to manage social media

    • B. 

      Listening

    • C. 

      Deciding on platforms

    • D. 

      Getting C-Level Approvals

  • 5. 
    A classic marketing funnel consists of.....
    • A. 

      Awareness, Consideration, Desire, & Purchase

    • B. 

      Awareness, Interest, Preference, Loyalty

    • C. 

      Awareness, Consideration, Preference, Experience, Loyalty

    • D. 

      Awareness, Interest, Desire, & Action

  • 6. 
    Your audience targeting should be directed at people who...
    • A. 

      Could use your product

    • B. 

      Are likely to use your product

    • C. 

      Have a problem and your product solves that problem

    • D. 

      All of the above

  • 7. 
    One strategy to come up with killer content strategy is....
    • A. 

      Look for Google keywords

    • B. 

      Find out reasons why people go online

    • C. 

      Scan your local newspapers

    • D. 

      Look at top YouTube videos

  • 8. 
    During her presentation, Krista gave an example of co-creation content. Which one was that?
    • A. 

      MyDell.com

    • B. 

      MyStarbucksIdea.com

    • C. 

      MySalesForce.com

    • D. 

      MyIntuit.com

  • 9. 
    The 6th Step in Krista's Field Guide to Social Media is...
    • A. 

      Discussion & Review Sites

    • B. 

      Content Co-creation

    • C. 

      Public Relations

    • D. 

      Mobile Marketing

  • 10. 
    Few examples of social media efficiency tools provided were...
    • A. 

      SproutSocial & Vitrue

    • B. 

      Trackur & SproutSocial

    • C. 

      HootSuite & Vitrue

    • D. 

      Hootsuite & Trackur