Salesforce Marketing Cloud Social Specialist! Trivia Questions Quiz

69 Questions | Total Attempts: 169

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Salesforce Marketing Cloud Social Specialist! Trivia Questions Quiz


Questions and Answers
  • 1. 
    How can a user send a case to Service Cloud within Social Studio?
    • A. 

      Select the "Send to Service Cloud" button in the Post Inspector in Engage

    • B. 

      Create and apply an Engage Macro

    • C. 

      Assign the post to the service representative in that workspace

    • D. 

      Create a new case in Engage

  • 2. 
    In which component will you find the collaborative calendar?
    • A. 

      Publish

    • B. 

      Engage

    • C. 

      Analyze

    • D. 

      Admin

  • 3. 
    A post has been duplicated by using the Duplicate Post feature. How can the duplicated post be used? Choose 1 answer.
    • A. 

      It can be used by other Workspaces in the Tenant in which it was duplicated.

    • B. 

      It can be used only by the same social channel in which the original post was created.

    • C. 

      It can be used by any of the social channels available in the Workspace.

    • D. 

      It is stored in the Shared Content folder and available only to the Workspace in which it was duplicated.

  • 4. 
    A community manager needs to control the volume the Topic Profile ingests each month. How can the community manager accomplish this? Choose 2 answers.
    • A. 

      Select all Media Types.

    • B. 

      Filter out unwanted posts via Source Groups.

    • C. 

      Select only the regions and languages necessary.

    • D. 

      Set the Visibility to Private.

  • 5. 
    Where can the ownership of a workspace be transferred? Choose 1 answer.
    • A. 

      Shared Content

    • B. 

      Admin

    • C. 

      Workspace Settings

    • D. 

      My Settings

  • 6. 
    Which activity is possible when creating a workspace? Choose 2 answers.
    • A. 

      Connecting a Social Account.

    • B. 

      Creating an Engagement Macro.

    • C. 

      Configuring a User Role.

    • D. 

      Adding an Analyze dashboard.

  • 7. 
    How can a new super user connect a new social account? Choose 2 answers.
    • A. 

      Create New in Analyze

    • B. 

      In Admin Settings

    • C. 

      Connect in All Workspaces view

    • D. 

      In Workspace Settings

  • 8. 
    Which of the following is likely to impact an organization's success in implementing Social Studio?
    • A. 

      Cross-business unit harmonization of social strategy

    • B. 

      Interest in listening to audience

    • C. 

      Business unit(s) handling social media activities

    • D. 

      All of the above

  • 9. 
    Which of the following tools could help you distinguish which content is appropriate for your audience, and which is failing?  Choose 2 answers.
    • A. 

      Engage Macros

    • B. 

      Analyze Dashboards

    • C. 

      Approval Rules

    • D. 

      Post Performance Reports

  • 10. 
    Which of the following best describes the purpose of the Publish component?
    • A. 

      Participate in and manage conversations.

    • B. 

      Find and understand conversations.

    • C. 

      Protect brand integrity and review content.

    • D. 

      Start collaborative conversations.

  • 11. 
    Which of the following best describes the purpose of the Engage component?
    • A. 

      Participate in and manage conversations.

    • B. 

      Find and understand conversations.

    • C. 

      Protect brand integrity and review content.

    • D. 

      Start collaborative conversations.

  • 12. 
    Which of the following best describes the purpose of the Analyze component?
    • A. 

      Participate in and manage conversations.

    • B. 

      Find and understand conversations.

    • C. 

      Protect brand integrity and review content.

    • D. 

      Start collaborative conversations.

  • 13. 
    Which of the following best describes the purpose of Approval Rules?
    • A. 

      Participate in and manage conversations.

    • B. 

      Find and understand conversations.

    • C. 

      Protect brand integrity and review content.

    • D. 

      Start collaborative conversations.

  • 14. 
    Which of the following features are available within the Publish Calendar?  Choose all that apply.
    • A. 

      Multi-member collaboration

    • B. 

      Add a note

    • C. 

      Reply to a post or comment

    • D. 

      Reschedule post

  • 15. 
    Where can you create new users at the tenant level? Choose all that apply.
    • A. 

      In Workspace Settings

    • B. 

      In Admin Settings

    • C. 

      On the Social Studio homepage, in All Workspaces view

    • D. 

      During new workspace creation

  • 16. 
    How can a user integrate a new managed social account?  Choose 2 answers.
    • A. 

      Create New in Publish

    • B. 

      In Admin Settings

    • C. 

      In Workspace Settings

    • D. 

      In All Workspaces view

  • 17. 
    Which of the following are User Roles? Choose 2 answers.
    • A. 

      Super

    • B. 

      Limited

    • C. 

      Basic

    • D. 

      Contributor

  • 18. 
    What defines the actions a user can take in a tenant?
    • A. 

      Workspace role

    • B. 

      The Admin's My Settings, which cascade to all other members

    • C. 

      User role

    • D. 

      Permissions in Publish

  • 19. 
    What User Role would be most appropriate for the company's IT Director, whose main function is to set up new team members on the tenant but does not participate in the organization's social media activities?
    • A. 

      Super User

    • B. 

      Admin Only User

    • C. 

      Limited Member

    • D. 

      Basic User

  • 20. 
    Your company has hired a new Twitter Specialist. The company wants the specialist to be able to access only the brand Twitter account and the tenant's Twitter-focused workspace, but _not_ add new Topic Profiles, Source Groups, or Macros. What User Role would be most appropriate for this new specialist?
    • A. 

      Admin Only

    • B. 

      Super User

    • C. 

      Full User

    • D. 

      Basic User

  • 21. 
    Where can a Super User who is also a Workspace Admin add users to their workspace? Choose 2 answers.
    • A. 

      In Workspace Settings

    • B. 

      In an Engage Column

    • C. 

      Workspaces Tab

    • D. 

      In Admin Settings

  • 22. 
    How can you customize permissions when adding a new Limited User to a workspace?
    • A. 

      Allow access to workspace settings

    • B. 

      Control access to Shared Content

    • C. 

      Control access to social accounts within Publish and/or Engage

    • D. 

      Allow access to Analyze

  • 23. 
    Which User Roles are permitted to create new workspaces?  Choose 2 answers.
    • A. 

      Admin Only

    • B. 

      Super User

    • C. 

      Full User

    • D. 

      Basic User

  • 24. 
    Which of the following can be configured for general tenant settings?  Choose all that apply.
    • A. 

      Social Accounts

    • B. 

      Users

    • C. 

      Source Groups

    • D. 

      Publish Macros

  • 25. 
    What is the first step to associate a Social Studio account with the Salesforce Marketing Cloud?
    • A. 

      Use your Social Studio credentials on the Salesforce Marketing Cloud login page

    • B. 

      Navigate to Social Studio from within Marketing Cloud

    • C. 

      Choose "Associate" this Social Studio account in Admin Settings

    • D. 

      Use the Marketing Cloud section of Admin Settings within Social Studio

  • 26. 
    How does the Publish calendar help improve team productivity?
    • A. 

      Only shows content relevant to that workspace's accounts and topics

    • B. 

      Content is visible to all workspace members to reduce duplication

    • C. 

      Permitting shared notes

    • D. 

      All of the above

  • 27. 
    A company has customers in many countries. They would like to be able to segment social activity by continent. What would be the most effective way to create tailored content by region?
    • A. 

      Create a dashboard for each continent

    • B. 

      Create a unique tenant for each continent

    • C. 

      Create a unique Workspace for each continent

    • D. 

      Make the social lead in each region a Super User

  • 28. 
    Which of the following correctly describes the process for creating a post in Publish?  Choose 2 answers.  
    • A. 

      Change the Publish calendar view to "Day"

    • B. 

      Select Create Content in Publish

    • C. 

      Select "Add New" in Workspace Settings

    • D. 

      Select an empty space on the calendar in Publish

  • 29. 
    Which of the following social channels allow location (e.g., at least one of the following: country, city, region) targeting during creation?  Choose all that apply.
    • A. 

      LinkedIn

    • B. 

      Twitter

    • C. 

      Google+

    • D. 

      Pinterest

    • E. 

      Facebook

    • F. 

      YouTube

    • G. 

      Instagram Business

    • H. 

      Instragram Mobile

  • 30. 
    Which of the following social channels allow uploading videos within Social Studio?
    • A. 

      LinkedIn

    • B. 

      Twitter

    • C. 

      Google+

    • D. 

      Pinterest

    • E. 

      Facebook

    • F. 

      YouTube

    • G. 

      Instagram Business

    • H. 

      Instagram (Mobile Push)

  • 31. 
    Imagine a post has been created in Social Studio using Facebook Gating for an audience in France. Will a Facebook user with location set to Germany see that post in their newsfeed or when visiting the brand's Facebook page?  Choose the most accurate answer.
    • A. 

      The user would see the post in her/his newsfeed and on the brand Facebook page

    • B. 

      The user would see the post in her/his newsfeed, but not on the brand Facebook page

    • C. 

      The user would see the post on the brand Facebook page, but not in her/his newsfeed

    • D. 

      The user would not see the post in her/his newsfeed, nor on the brand Facebook page

  • 32. 
    A company wants to track which social campaigns are bringing in the most traffic. Which parameter would be most useful during content creation for accomplishing this?  Choose 1 answer.
    • A. 

      Web Analytics Profile

    • B. 

      Labels

    • C. 

      Link Shortening

    • D. 

      Gating

  • 33. 
    Where are Publish Macros created?  Select all that apply.
    • A. 

      In Admin Settings

    • B. 

      Within Create Content

    • C. 

      In Workspace Settings

    • D. 

      In the Apply Macro feature

  • 34. 
    How could a user apply a Publish Macro from one workspace in another workspace?  
    • A. 

      Selecting "Share Macro" in Workspace Settings

    • B. 

      In Publish Macros section of Admin Settings

    • C. 

      Using the Shared Content icon in Publish

    • D. 

      Recreating the Publish Macro in that new workspace

  • 35. 
    What do grayed out Publish Now and Schedule buttons indicate?
    • A. 

      The selected time is in the past

    • B. 

      The user does not have permission to publish in that workspace

    • C. 

      The selected time is too far in the future

    • D. 

      Posting parameters have not been met

  • 36. 
    What happens when you remove a social account after a post is scheduled for that account?
    • A. 

      The post will still be published as scheduled

    • B. 

      All posts scheduled on that account will fail to publish

    • C. 

      The user that scheduled the post will be disabled

    • D. 

      The owner of the social account will be disabled

  • 37. 
    Which of the following constitute a reason a post would fail?  Choose all that apply.
    • A. 

      Social account needs to be reauthorized

    • B. 

      Social account has been removed from the workspace

    • C. 

      Workspace Macros that have been applied to scheduled posts are changed in Settings

    • D. 

      Post author's permission levels have been changed such that their ability to post to an account or workspace has been removed

  • 38. 
    A Facebook post was published two hours ago with a typo and the organization wants to remove it. What is the most appropriate way to remove the content within Post Inspector?
    • A. 

      Use the Delete action button

    • B. 

      Use the View on Facebook button

    • C. 

      Add a note

    • D. 

      Use the Delete on Facebook action button

  • 39. 
    How can a user share content with another workspace?  Choose 2 answers.
    • A. 

      Create a draft, then share it with the workspace

    • B. 

      Locate a post in Admin Settings, then share it with the workspace

    • C. 

      Select a post from the calendar, then share it within the Post Inspector

    • D. 

      Locate a post in Workspace Settings, then share it with the workspace

  • 40. 
    Where can a user create a new Approval Rule?
    • A. 

      Admin Settings

    • B. 

      Post Inspector

    • C. 

      Workspace Settings

    • D. 

      Performance Tab

  • 41. 
    A company wants to set up approval rule(s) to trigger any time content is submitted from one of the five non-North American continents, all of which require approval from the administrator at Headquarters. How many approval rules are required?
    • A. 

      One rule for any foreign submission that requires approval from HQ using the OR operator between each submitter

    • B. 

      A unique rule for each continent that all require approval from HQ

    • C. 

      One rule for any foreign submission that requires approval from HQ using the AND operator between each submitter

    • D. 

      A unique rule for each continent that have local approvers before needing approval from HQ

  • 42. 
    How can an approver access a list of posts pending approval?  Choose 2 answers.
    • A. 

      My Settings

    • B. 

      Approval notification email

    • C. 

      Admin settings

    • D. 

      Tasks icon

  • 43. 
    Which of the following are visible in the Shared Content Details panel?  Choose all that apply.
    • A. 

      Delete button

    • B. 

      Disable Use button

    • C. 

      Use this content button

    • D. 

      Enable and Disable dates

  • 44. 
    A company wants to monitor its content, segmented in the following manner: first by social network, then by social account (the organization owns 2 Twitter accounts, 3 Facebook pages, and 1 Google+ page). What would be the most appropriate setup for managing these conversations according the company's stated goal?
    • A. 

      One tab for each network (1 for Twitter, 1 for Facebook, 1 for Google+) and a column for each account within the related tab

    • B. 

      One tab for the organization, and a column for each network

    • C. 

      One tab for the organization and a single column with all accounts

    • D. 

      One tab for each social account, with columns for different types of social activities

  • 45. 
    A brand wants to set up its social engagement center such that there is a tab for each social network and a tab for social listening. When creating a new column in the social listening tab, which of the following would be most appropriate source for the column?
    • A. 

      Social Account

    • B. 

      Topic Profile

    • C. 

      Direct Messages

    • D. 

      Dashboard

  • 46. 
    Which of the following describe methods of managing posts within the Post Inspector in Engage?  Choose 2 answers.
    • A. 

      Apply an Engage Macro

    • B. 

      Update priority

    • C. 

      Edit unpublished post

    • D. 

      Delete a note

  • 47. 
    Where can a user create a Tab Template?
    • A. 

      Admin Settings

    • B. 

      Engage column settings

    • C. 

      Workspace Settings

    • D. 

      Engage tab settings

  • 48. 
    A company wants to ensure that the Engage component is used consistently across the workspace. What would be the best tool to ensure this?
    • A. 

      Tab Template

    • B. 

      Engage Macro

    • C. 

      Permissions (only allow Super Users to create new tabs/columns)

    • D. 

      Approval Rule

  • 49. 
    What is the maximum date range that can be applied to a column in Engage?
    • A. 

      7 days

    • B. 

      30 days

    • C. 

      90 days

    • D. 

      365 days

  • 50. 
    Where can users create new Engage Macros? Choose 2 answers.
    • A. 

      Admin Settings

    • B. 

      Workspace Settings

    • C. 

      Create Content panel

    • D. 

      Engage Post Inspector

  • 51. 
    What is the main difference between a Publish Macro and Engage Macro?
    • A. 

      Engage Macros can be applied across workspaces, while Publish Macros cannot

    • B. 

      Publish Macros can be applied across workspaces, while Engage Macros cannot

    • C. 

      Engage Macros are network-agnostic, while Publish Macros are not

    • D. 

      Publish Macros are network-agnostic, while Engage Macros are not

  • 52. 
    How can a user automate sending a post to their Salesforce Service Cloud?
    • A. 

      Create a Publish Macro to Send to Salesforce

    • B. 

      Create an Engage Macro to Create Lead in Salesforce

    • C. 

      Create an Engage Macro to Create Case in Service Cloud

    • D. 

      Create an Engage Macro to Send to Marketing Cloud

  • 53. 
    A brand wants to monitor and review performance of its three Twitter accounts. What would be the best Analyze Dashboard to accomplish this?
    • A. 

      Social Listening Summary

    • B. 

      Twitter Account Summary

    • C. 

      Twitter Performance Report

    • D. 

      Tweets Post Report

  • 54. 
    What does the Conversation Cloud Card display?
    • A. 

      Average total followers

    • B. 

      Listing of all posts for the set time period

    • C. 

      Top 50 keywords from the last 1,000 social posts

    • D. 

      Overall engagement and breakdown of post volume by interactions or media types

  • 55. 
    Where can a user create a new Topic Profile? Choose 2 answers.
    • A. 

      Admin Settings

    • B. 

      Analyze component

    • C. 

      Workspace Settings

    • D. 

      Engage component

  • 56. 
    What is the main difference between a Source Group and a Topic Profile?
    • A. 

      Source Groups can contain Topic Profiles, but Topic Profiles cannot contain Source Groups

    • B. 

      Source Groups can be used in Engage and Analyze, whereas Topic Profiles can only be used in Analyze

    • C. 

      Source Groups enable social listening, whereas Topic Profiles enable quick publishing

    • D. 

      Source Groups pull content from entire sites or social accounts, whereas Topic Profiles pull content containing specific keywords

  • 57. 
    How can a user create a new Source Group? Choose 2 answers
    • A. 

      Workspace Settings

    • B. 

      While editing a Topic Profile

    • C. 

      Admin Settings

    • D. 

      Performance tab

  • 58. 
    If you were looking to understand how customers are feeling about your brand since you switched to a new manufacturer, which Dashboard card would you look to? Choose 1 answer.
    • A. 

      Engagement Trend card

    • B. 

      Conversation Cloud card

    • C. 

      Sentiment Summary card

    • D. 

      Sentiment Trend card

  • 59. 
    Which of the following parameters can be filtered when creating a Topic Profile? Choose all that apply.
    • A. 

      Language

    • B. 

      Author

    • C. 

      Keywords

    • D. 

      Sentiment

  • 60. 
    • A. 

      Publish

    • B. 

      Engage

    • C. 

      Analyze

    • D. 

      Performance

  • 61. 
    Which of the following is a functionality of the Social Studio mobile app?  Choose 1 answer.
    • A. 

      Approve posts

    • B. 

      Create Instagram draft

    • C. 

      Configure approval rule

    • D. 

      Change user's role

  • 62. 
    What is the default calendar view in Social Studio mobile Publish?
    • A. 

      1 day

    • B. 

      7 days

    • C. 

      30 days

    • D. 

      Custom

  • 63. 
    What performance insight is available when inspecting a single Twitter post within the Publish calendar?  Choose 2 answers.
    • A. 

      Followers gained since Tweet

    • B. 

      Sentiment of responses

    • C. 

      Retweets

    • D. 

      Engagement Rate

  • 64. 
    A user wants to determine performance of Facebook posts with paid vs. organic engagement. How can the user accomplish this?  Choose 1 answer.
    • A. 

      Filter a Facebook Posts Report in Publish

    • B. 

      View a Facebook Summary Report in Publish

    • C. 

      Drill into the Published Posts by Engagement Card in a Facebook Account Summary Dashboard

    • D. 

      View a Social Listening Summary that includes the Facebook page as a Source Group

  • 65. 
    Which of the following formats can be applied when exporting a Post Report?  Choose 2 answers.  
    • A. 

      PDF

    • B. 

      CSV

    • C. 

      XLS

    • D. 

      TSV

  • 66. 
    Which of the following data is included in a Google+ Post Report?  Choose 2 answers.
    • A. 

      Link clicks

    • B. 

      Reach

    • C. 

      Replies

    • D. 

      +1's

  • 67. 
    What is the default date range for Performance Summary Reports in Publish? Can they be changed?
    • A. 

      7 days; yes

    • B. 

      30 days; yes

    • C. 

      7 days; no

    • D. 

      30 days; no

  • 68. 
    Which of the following metrics are shown in a Twitter Account Report in the Performance tab? Choose all that apply.
    • A. 

      Feedback

    • B. 

      Followers

    • C. 

      Paid Impressions

    • D. 

      Unique Impressions by Country

  • 69. 
    A company wants to analyze the metrics surrounding likes, comments, and reach on the posts from its three Facebook pages in the past 60 days. Which would be the best reporting tool to gain these insights?
    • A. 

      Facebook Summary Report (Publish)

    • B. 

      Facebook Page Impressions Report (Performance tab)

    • C. 

      Facebook Post Impressions and Engagement Post Report (Performance tab)

    • D. 

      Facebook Demographics Report (Performance tab)