29-point Social Media Self-assessment

29 Questions

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Point Quizzes & Trivia

Use this assessment tool to find out where you are in the ranks of Savvy Social Media Marketers! It takes about 4-6 minutes to complete the quiz and you can post your results right to your Facebook or Twitter profile.


Questions and Answers
  • 1. 
    You have determined your business objective for your social media marketing. Meaning, defined the opportunity you are going after (e.g., target audience, industry segment) and solutions you are addressing (e.g., improve customer service, enhance brand recognition, increase lead generation, develop partner relationships).
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 2. 
    Do you have a skilled person in place to create content, moderate communications and manage online behavior and contacts?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 3. 
    Are you regularly creating and posting educational content that ‘resets the buying criteria’ of your prospective customers or clients, and entices your audience to get involved?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 4. 
    Do you know which metrics you want to measure?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 5. 
    TWITTER: Do you have a professionally presentable profile (not just the Twitter default)?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 6. 
    TWITTER: Are you regularly posting personal and professional ‘tweets’?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 7. 
    TWITTER: Is your Twitter profile linked to your LinkedIn, Facebook, Plaxo and other social community profiles?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 8. 
    TWITTER: Do you Reply to DM’s (Direct Messages) sent to you, or respond to those who ‘Mention’ you?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 9. 
    TWITTER: Are most of the people following you relevant to your business’ market, industry or products / services?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 10. 
    TWITTER: Are you joined to multiple Twitter groups relevant to you or your prospects?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 11. 
    TWITTER: Do you regularly re-tweet (RT) posts that are beneficial to your followers?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 12. 
    FACEBOOK: Is your personal profile updated and active?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 13. 
    FACEBOOK: Do you have an engaging and interactive Facebook Fan (Like) Page for your business?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 14. 
    FACEBOOK: Have you created a Facebook Group and regularly engage yourself and others?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 15. 
    FACEBOOK: Are you joined to several relevant groups and fan pages, and actively contribute to discussions and posts?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 16. 
    FACEBOOK: Do you create and promote regular Events for functions / activities you’re doing or involved in?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 17. 
    FACEBOOK: Are you regularly educating your networks of connections with helpful information about you, regarding your business, advice, solutions, fun facts, new videos, etc?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 18. 
    LINKED-IN: Do you have 500+ connections of ideal prospects, partners and contacts targeted to the market you serve?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 19. 
    LINKED-IN: Is your profile 100% complete, and well-representative of you?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 20. 
    LINKED-IN: Have you created your own LinkedIn Group to attract prospects or partners?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 21. 
    LINKED-IN: Are you actively involved in multiple groups full of prospective customers or partners?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 22. 
    LINKED-IN: Do you regularly get involved in the Q&A or Polls to demonstrate your expertise?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 23. 
    LINKED-IN: Have you added relevant slide decks to the Slideshare application on your profile?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 24. 
    LINKED-IN: Are you “mining” the connections you have for customers or partners?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 25. 
    BLOG: Does your blog have a professional “look and feel”?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 26. 
    BLOG: Do you post interesting, fun, resourceful and educational content on a very regular basis?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 27. 
    BLOG: Are your social networks’ (Twitter, Facebook, LinkedIn, etc) live feeds or links available from your blog?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 28. 
    BLOG: Do you regularly point people to your blog articles from your social media communities?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes

  • 29. 
    BLOG: Is your blog promoted on blog communities, blog directories and easily found on Google?
    • A. 

      No

    • B. 

      Somewhat

    • C. 

      Yes