Social Media Marketing Quiz - MBA Uc January 2015

6 Questions | Total Attempts: 113

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Social Media Marketing Quiz - MBA Uc January 2015


Questions and Answers
  • 1. 
    According to recent research, what can be considered the most important benefits of digital presence for firms?
    • A. 

      A) Increase control over brand communications and generate sales

    • B. 

      B) Improve information gathering and feedback and increase knowledge about consumers

    • C. 

      C) Increase employee productivity and collaboration with suppliers

    • D. 

      D) Generate sales and word-of-mouth among current consumers and prospects

    • E. 

      E) Reduces marketing and advertising costs

  • 2. 
    What aspects of human behavior may help explain why online ratings tend to be disproportionally positive?
    • A. 

      A) Herd behavior and social influence bias

    • B. 

      B) Pack behavior and vulnerability

    • C. 

      C) Social influence bias and kindness

    • D. 

      D) Positive thinking and selection bias

    • E. 

      E) Positive thinking and kindness

  • 3. 
    Customer co-creation is: 
    • A. 

      A) The attraction of new customers to the company through social media

    • B. 

      B) An approach to innovation in which consumers actively collaborate with the firm to developing new products

    • C. 

      C) The process in which two or more consumers collaborate to create social media content

    • D. 

      D) A new and important function of marketing dedicated to create social media content for consumers

    • E. 

      E) Innovation that happens when consumers create new products and sell them online

  • 4. 
    What are the key characteristics of netnography?
    • A. 

      A) It is immersive, descriptive and offers generalizable results

    • B. 

      B) It is multi-method, adaptable, and intrusive

    • C. 

      C) It is artificial, obtrusive, and elicited

    • D. 

      D) It is naturalistic, immersive, and multi-method

    • E. 

      E) It is elicited, obtrusive and completely artificial

  • 5. 
    Which of the following is not an advisable objective for social media marketing?
    • A. 

      A) Find enthusiastic consumers and empower them to improve word-of-mouth

    • B. 

      B) Match your competitors social media actions so not to be excluded of the web 2.0

    • C. 

      C) Help your consumers support each other in brand and product related issues

    • D. 

      D) Listen to your consumers so to better understand them

    • E. 

      E) Collaborate with consumers to develop new products and solutions 

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