Social Media Marketing Quiz - MBA Uc January 2015

A) Increase control over brand communications and generate sales

B) Improve information gathering and feedback and increase knowledge about consumers

C) Increase employee productivity and collaboration with suppliers

D) Generate sales and word-of-mouth among current consumers and prospects

E) Reduces marketing and advertising costs

A) Herd behavior and social influence bias

B) Pack behavior and vulnerability

C) Social influence bias and kindness

D) Positive thinking and selection bias

E) Positive thinking and kindness

A) The attraction of new customers to the company through social media

B) An approach to innovation in which consumers actively collaborate with the firm to developing new products

C) The process in which two or more consumers collaborate to create social media content

D) A new and important function of marketing dedicated to create social media content for consumers

E) Innovation that happens when consumers create new products and sell them online

A) It is immersive, descriptive and offers generalizable results

B) It is multi-method, adaptable, and intrusive

C) It is artificial, obtrusive, and elicited

D) It is naturalistic, immersive, and multi-method

E) It is elicited, obtrusive and completely artificial

A) Find enthusiastic consumers and empower them to improve word-of-mouth

B) Match your competitors social media actions so not to be excluded of the web 2.0

C) Help your consumers support each other in brand and product related issues

D) Listen to your consumers so to better understand them

E) Collaborate with consumers to develop new products and solutions