Social Media Optimization And New Web Exam Quiz!

20 Questions | Total Attempts: 50

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Social Media Optimization And New Web Exam Quiz!

This social media optimization and the new web exam trivia quiz is perfect for any marketer who is willing to see how skilled they are in increasing a company`s reach using social media. It is not for the novice, but it can still teach you a thing or two. If you feel up to the task, give it a try!


Questions and Answers
  • 1. 
    The demographic for Pinterest is: 
    • A. 

      18 to 35 year old men

    • B. 

      13 to 17-year-old boys

    • C. 

      18 to 35 year old women

    • D. 

      55 to 65 year old men and women

  • 2. 
    Pinterest was created three years ago and took off immediately, becoming one of the fastest-growing startups soon after it launched. 
    • A. 

      True

    • B. 

      False

  • 3. 
    According to our guest, Mathew Rathbone, FourSquare has around 10,000 employees and a valuation of around $600 million.
    • A. 

      True

    • B. 

      False

  • 4. 
    Foursquare users win  ______ when they achieve certain feats using the service. 
  • 5. 
    Playing Foursquare, you become the mayor of a location when you provide the most intelligent answer to a user-submitted question about that location, as determined by the up and down votes of other users. 
    • A. 

      True

    • B. 

      False

  • 6. 
    Social media savvy businesses offer incentives to Foursquare players, such as discounts and free items for "the governor" of that location.  
    • A. 

      True

    • B. 

      False

  • 7. 
    Playing Foursquare, you become the mayor of a location when you use a little plastic card reader to accept credit card payments using your iPhone, iPad, or Android phone. 
    • A. 

      True

    • B. 

      False

  • 8. 
    You can engage with your Twitter followers by all of the following EXCEPT: 
    • A. 

      Be unpredictable in your timing of tweets

    • B. 

      Use #'s to make your tweets more searchable

    • C. 

      Use @ replies to engage in public conversation

    • D. 

      RT in order to show the love (and be discovered)

    • E. 

      All of the above

  • 9. 
    Dunbar's Number states that people can maintain meaningful relationships with more than 150 people at any one time. 
    • A. 

      True

    • B. 

      False

  • 10. 
    Who said the following: "It creates a situation in which we have to fear that we are not only watched today, but we are watched by future generations, by our future.  And that really dramatically constrains what we ought to do online and pushes us toward self-censorship, exactly where we don’t need self-censorship because we need robust public debate online; that’s what online discourse is all about."
    • A. 

      Siva Vaidhyanathan

    • B. 

      Matthew Rathbone

    • C. 

      Viktor Mayer-Schönberger

    • D. 

      Tim Wu

    • E. 

      Steven Levy

  • 11. 
    The ___________ is an idea that has been with us for a hundred and some years, invented by Jeremy Bentham in Britain; a prison in which the prisoners don’t know when the prison guards watch them. 
  • 12. 
    All of the following are true of the book Delete's arguments, EXCEPT: 
    • A. 

      For most of human history, forgetting was the default and remembering the challenge.

    • B. 

      We have moved so quickly from forgetting most of our stuff to remembering most of it that we have neglected to measure the effects of the change.

    • C. 

      It is easy to abuse small bits of information and blow them up into character-degrading shrapnel.

    • D. 

      By embracing the new initiative of radical transparency, humans can optimize the web by essentially making everything public, and making privacy a thing of the past.

    • E. 

      Our use of the proliferating data and rudimentary filters in our lives renders us incapable of judging, discriminating, or engaging in deductive reasoning.

  • 13. 
    Primatologists call at least some of the things that happen on social networks ______. In the wild, it is time-consuming and but computerization accelerates the process. 
  • 14. 
    Extrapolating from the brain sizes and social networks of apes, Dunbar suggested that the size of the human brain allows stable networks with about _______ people. 
  • 15. 
    All of the following are examples of Dunbar's Number at work in history EXCEPT: 
    • A. 

      Roman army units

    • B. 

      LinkedIn 2nd degree contacts

    • C. 

      Communes

    • D. 

      Factories, such as Gore-Tex

    • E. 

      Neolithic farming communities

  • 16. 
    According to the presentation on Twitter, all of the following are true of Twitter, EXCEPT: 
    • A. 

      Founded in 2006 by Jack Dorsey

    • B. 

      Twitpic is the top Twitter app

    • C. 

      Fox News has the most tweets

    • D. 

      RIP Avalana. i love you = most retweeted of all time

    • E. 

      Lady Gaga has the most followers

  • 17. 
    The unauthorized book In the Plex was challenging for Steven Levy to write since he had to interview former employees and rely on massive amounts of third-party data. 
    • A. 

      True

    • B. 

      False

  • 18. 
    All of the following are true of In the Plex, EXCEPT: 
    • A. 

      Google fears the rise of Facebook and the social web

    • B. 

      Eric Schmidt oversaw Android's development while on Apple's board

    • C. 

      Google effortlessly maintains its "Googley" startup culture

    • D. 

      Larry Page is pushing for more audacious projects, like Google Glass

  • 19. 
    According to the discussion of Dunbar's Number in class, a writer wrote an article for Wired describing how he beat Dunbar's Number by going to all his Facebook friends and writing them personal messages, getting a positive response. 
    • A. 

      True

    • B. 

      False

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