22-point Social Media Self-assessment

22 Questions

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Point Quizzes & Trivia

Use this assessment tool to find out where you are in the ranks of Savvy Social Media Marketers! It takes about 4-6 minutes to complete the quiz and you can post your results right to your Facebook or Twitter profile. You'll also be entered into our mailing list so you can receive important news and updates that will help you expand your online network! To opt-out, simple click the 'unsubscribe' button at the bottom of the first email.


Questions and Answers
  • 1. 
    Who manages your Social Media?
    • A. 

      My 16-year-old niece/next door neighbor is handling my Facebook business profile.

    • B. 

      Either me or my office manager is responsible for posting on my Social Media, but because we're busy it is sporatic.

    • C. 

      I have a dedicated and skilled professional in place responsible for regularly creating content and managing online behavior and contacts.

  • 2. 
    Are you regularly creating and posting educational content that ‘resets the buying criteria’ of your prospective customers or clients, and entices your audience to get involved?
    • A. 

      I updated my Facebook status about the party I went to last week.

    • B. 

      I sometimes find articles and post links on my Facebook and LinkedIn.

    • C. 

      We regularly create and post educational content that 'resets the buying criteria' of our target audience.

  • 3. 
    TWITTER: Do you have a professionally presentable profile (not just the Twitter default)?
    • A. 

      I don't have a Twitter account, or I have one but I never use it.

    • B. 

      I set up my Twitter account using all the default settings.

    • C. 

      I have a custom, professionally presentable Twitter profile which shows off the value my company has to offer.

  • 4. 
    TWITTER: Are you regularly posting personal and professional ‘tweets’?
    • A. 

      I tweet less than once per month

    • B. 

      I tweet when I get inspired to do so, but not on a regular schedule.

    • C. 

      I regularly post personal and professional tweets.

  • 5. 
    TWITTER: Is your Twitter profile linked to your LinkedIn, Facebook, Plaxo and other social community profiles?
    • A. 

      I have a link on my website that says 'Follow us on Twitter' but that's all.

    • B. 

      I have linked my Twitter profile to my LinkedIn, Facebook, Plaxo and other social community profiles.

  • 6. 
    TWITTER: Do you Reply to DM’s (Direct Messages) sent to you, or respond to those who ‘Mention’ you?
    • A. 

      What's a Direct Message?

    • B. 

      I see Direct Messages come through but I usually don't have time to respond.

    • C. 

      I regularly reply to Direct Messages and respond to other Tweeters who 'Mention' me.

  • 7. 
    TWITTER: Are most of the people following you relevant to your business’ market, industry or products / services?
    • A. 

      I have less than 100 followers

    • B. 

      I have a mishmash of followers and am not quite sure where they all came from.

    • C. 

      Most of the people following me are directly relevant to my business' market, industry or products/services.

  • 8. 
    FACEBOOK: Is your personal profile updated and active?
    • A. 

      I haven't touched my Facebook profile since I set it up a year ago, or I don't even have one.

    • B. 

      Every once in a while I get in there to check up on friends and family.

    • C. 

      I stay active by regularly updating my profile often and with my business purpose in mind.

  • 9. 
    FACEBOOK: Do you have an engaging and interactive Facebook Fan (Like) Page for your business?
    • A. 

      I don't have a Facebook business page.

    • B. 

      I had my nephew set this up one time, but it doesn't do much for me.

    • C. 

      My business has a strong and active profile and I engage my followers regularly.

  • 10. 
    FACEBOOK: Have you created a Facebook Group and regularly engage yourself and others?
    • A. 

      I have not created a Facebook group.

    • B. 

      Facebook has groups?!

    • C. 

      My business has a Facebook Group and we regularly engage with both myself and others.

  • 11. 
    FACEBOOK: Events
    • A. 

      I don't promote events or activities through Facebook.

    • B. 

      We create and promote regular Events that we're doing or involved in.

  • 12. 
    FACEBOOK: Posting
    • A. 

      I use Facebook to hard-sell my products/services.

    • B. 

      I post from time to time but would love to know how I can do better.

    • C. 

      I regularly educate my network with helpful information about me, the business, advice, solutions, fun facts, new videos, etc.

  • 13. 
    LINKED-IN: Connections
    • A. 

      I never got around to setting up a LinkedIn account.

    • B. 

      I only accept connections of people I already know.

    • C. 

      I have 500+ connections of ideal prospects, partners and contacts targeted to the market I serve.

  • 14. 
    LINKED-IN: Profile
    • A. 

      My profile has my current job and a few pieces of information, but it could be better.

    • B. 

      My profile is 100% complete and well-representative of me and my position.

  • 15. 
    LINKED-IN: Groups
    • A. 

      I have not created a group.

    • B. 

      I have created a group, but I wish there was more activity on it.

    • C. 

      My business has its own LinkedIn Group, set up to attract my ideal prospects and partners and it has a number of active discussions.

  • 16. 
    LINKED-IN: Groups
    • A. 

      I'm not really joined to any groups.

    • B. 

      I'm joined to a handful of groups, but it's not really doing anything for me.

    • C. 

      I am actively involved in multiple groups full of prospective customers and/or partners.

  • 17. 
    LINKED-IN: Polls
    • A. 

      What's a Poll?

    • B. 

      I've taken part in a Poll when someone sends me a link to one.

    • C. 

      I regularly use the Polls to demonstrate my expertise in my industry.

  • 18. 
    LINKED-IN: Connections
    • A. 

      I have been growing my connections but haven't yet figured out how to turn these into business.

    • B. 

      My connections just sit there.

    • C. 

      I am regularly 'mining' the connections I have to turn my LinkedIn connections into a real, live customers and partners- and I have a well-designed sales process in place to help me do it.

  • 19. 
    BLOG: Design
    • A. 

      I don't have a blog

    • B. 

      I have a blog and am using one of those awesome and free templates.

    • C. 

      I have customized/integrated my blog into my company website and it has a professional look and feel.

  • 20. 
    BLOG: Content
    • A. 

      I wish I had more time to write in my blog.

    • B. 

      I sometimes struggle with figuring out what to write about.

    • C. 

      I post interesting, fun, resourceful and educational content on a very regular basis.

  • 21. 
    BLOG: Promotion
    • A. 

      I get very little traffic to my blog.

    • B. 

      I regularly point people to my articles from my social media communities.

  • 22. 
    *The number one thing I would like to improve in my Social Media is:
    • A. 

      More leads

    • B. 

      Better quality of leads

    • C. 

      Photos of my cats

    • D. 

      Feedback from the community

    • E. 

      Having more people like me

    • F. 

      More traffic to my website

    • G. 

      More exposure for my company or products/services