Section 4.2—quiz: Self-marketing And Personal

4 Questions | Total Attempts: 80

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Marketing Management Quizzes & Trivia

Section 4. 2—Quiz: Self-Marketing and Personal Promotion


Questions and Answers
  • 1. 
    Which of the following statements about networking is true?
    • A. 

      Networking should be approached as a job-hunting venture.

    • B. 

      People who are already successful owe it to the industry to help people who are getting started.

    • C. 

      Networking can provide helpful job referrals from contacts made.

    • D. 

      Both a and b.

  • 2. 
    Tiffany breathed a sigh of relief as she finished her last final exam. In ten minutes, summer would start and she would be done with high school. She had hoped to find an internship, but had not yet done so. She considered contacting her mentor from the internship she had last summer, but was worried that he was too busy and wouldn’t have time to help her out. Which self-defeating networking perspective does Tiffany have?
    • A. 

      Fear of rejection

    • B. 

      Aversion to “manipulating” others

    • C. 

      The “they owe me” perspective

    • D. 

      The “I need a job, not a network” perspective

  • 3. 
    Which of the following is not a way to network?
    • A. 

      Over the phone

    • B. 

      At social functions

    • C. 

      Over the Web

    • D. 

      Writing a journal

  • 4. 
    What is the primary purpose of a cover letter?
    • A. 

      To expand one’s network

    • B. 

      To answer the question “Why should I hire you?”

    • C. 

      To make an appointment for an interview

    • D. 

      To demonstrate your writing skills