Section 10.3—other Advertising

8 Questions | Total Attempts: 48

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Advertising Quizzes & Trivia

Section 10. 3—Other Advertising


Questions and Answers
  • 1. 
    If direct-mail pieces are part of a series of mailings, what should they reflect?    
    • A. 

      The property’s mission statement

    • B. 

      The staff philosophy

    • C. 

      Snazzy, eye-catching graphics

    • D. 

      A common theme

  • 2. 
    Which of the following is an example of a specialty marketing item?
    • A. 

      In-flight advertising

    • B. 

      Billng inserts

    • C. 

      Key chains

    • D. 

      All of the above

  • 3. 
    What type of advertising includes printed materials such as brochures, posters, fliers, and tent cards?
    • A. 

      Billboards

    • B. 

      Displays

    • C. 

      Alternative-media advertising

    • D. 

      Collateral materials

  • 4. 
    Simple three-fold cards or elaborate fold-together pieces that can be used for both suggestive selling and cross selling. They are placed on restaurant or lounge tables, the front desk, or on coffee tables.
    • A. 

      Direct-mail advertising

    • B. 

      Billboards

    • C. 

      Displays

    • D. 

      Rack brochures

    • E. 

      Tent cards

  • 5. 
    Letters, brochures, or fold-out pieces that are mailed to prospects or current customers.
    • A. 

      Direct-mail advertising

    • B. 

      Billboards

    • C. 

      Displays

    • D. 

      Rack brochures

    • E. 

      Tent cards

  • 6. 
    Posters, transit cards, and scale models that can be shown either in-house or off-property.
    • A. 

      Direct-mail advertising

    • B. 

      Billboards

    • C. 

      Displays

    • D. 

      Rack brochures

    • E. 

      Tent cards

  • 7. 
    Advertisements that are large signs away from the property at strategic locations on well-traveled streets and highways.
    • A. 

      Direct-mail advertising

    • B. 

      Billboards

    • C. 

      Displays

    • D. 

      Rack brochures

    • E. 

      Tent cards

  • 8. 
    Consumer-oriented marketing pieces that are designed to reflect the property’s image. They usually consist of four, six, or eight panels.
    • A. 

      Direct-mail advertising

    • B. 

      Billboards

    • C. 

      Displays

    • D. 

      Rack brochures

    • E. 

      Tent cards