Section 10.2—broadcast And Electronic Advertising

10 Questions | Total Attempts: 61

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Advertising Quizzes & Trivia

Section 10. 2—Broadcast and Electronic Advertising


Questions and Answers
  • 1. 
    Which advertising medium has the advantage of low costs, flexibility, and effectiveness?  
    • A. 

      Radio

    • B. 

      Television

    • C. 

      CD-ROMs

    • D. 

      Video

  • 2. 
    What advertising medium typically runs for four to six minutes and is used to showcase a property to prospects before they visit?    
    • A. 

      Radio

    • B. 

      Television

    • C. 

      CD-ROMs

    • D. 

      Video

  • 3. 
    What type of advertisement is most successful when it is visual, grabs attention, and has an identity all of its own?    
    • A. 

      Radio

    • B. 

      Television

    • C. 

      CD-ROMs

    • D. 

      Video

  • 4. 
    Broadcast faxing is:    
    • A. 

      An excellent saturation medium that can enhance a message with visuals.

    • B. 

      Used to get a message to a number of prospects at the same time.

    • C. 

      A system in which the hospitality firm gives selected travel intermediaries or other target markets a special fax number they may call to receive its latest information at any time.

    • D. 

      A high-quality presence that can quickly provide new information to consumers.

  • 5. 
    Which of the following is an advantage of Internet advertising?    
    • A. 

      High saturation

    • B. 

      Long shelf life

    • C. 

      Quick updates

    • D. 

      Highly targeted

  • 6. 
    Video brochures have a higher storage capacity than CD-ROMs.    
    • A. 

      True

    • B. 

      False

  • 7. 
    Travel services on the Internet serve as an online directory of properties.    
    • A. 

      True

    • B. 

      False

  • 8. 
    Television advertising is expensive as hotels must pay for both airtime and production.    
    • A. 

      True

    • B. 

      False

  • 9. 
    It is important to determine audience demographics and develop targeted ads when advertising on television.    
    • A. 

      True

    • B. 

      False

  • 10. 
    The Internet is an inherently interactive medium, so it isn’t necessary for a property Website to build in interactivity.    
    • A. 

      True

    • B. 

      False