Searchlight Certification: International All-star Exam

15 Questions | Total Attempts: 130

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Searchlight Certification: International All-star Exam


Questions and Answers
  • 1. 
    True or False: Searchlight can provide information about a search’s location and device (such as desktop, mobile, tablet) as well as universal results like images, videos, and articles.
    • A. 

      True

    • B. 

      False

  • 2. 
    Searchlight provides which type(s) of recommendations? 
    • A. 

      Title Tag

    • B. 

      Header Tag

    • C. 

      H1

    • D. 

      Meta Description

    • E. 

      All of the above

  • 3. 
    What are Searchlight’s dynamic reports called? 
    • A. 

      Workplaces

    • B. 

      Workspaces

    • C. 

      Dataspaces

    • D. 

      Other

  • 4. 
    What is the definition of a ranking keyword? 
    • A. 

      Any keyword with a ranking result on Page 1

    • B. 

      Any keyword with a ranking result on the first 2 pages

    • C. 

      Any keyword with a ranking result in the top 5 positions

    • D. 

      Any keyword with a ranking result in the top 100 positions

  • 5. 
    True or False: Users can export all ranking URLs with the searches those pages rank for.
    • A. 

      True

    • B. 

      False

  • 6. 
    Where in Searchlight would you go to make changes to your account's configuration, including your keywords, categories (Standard and Smart) and comparison domains? 
    • A. 

      Data

    • B. 

      My Searchlight

    • C. 

      Settings

    • D. 

      Tasks

  • 7. 
    What is a preferred URL?
    • A. 

      The preferred landing page you set for your searches

    • B. 

      The URL that ranks highest in a SERP

    • C. 

      The preferred landing page for your competitors’ URLs

    • D. 

      The URL for one of your Top Rankers

  • 8. 
    Which type of category allows users to group keywords based off of rules?
    • A. 

      Simple Categories

    • B. 

      Smart Categories

    • C. 

      Quick Categories

    • D. 

      Standard Categories

  • 9. 
    True or False: People without Searchlight access can receive scheduled Workspaces. 
    • A. 

      True

    • B. 

      False

  • 10. 
    In the Visibility Performance section, you can:
    • A. 

      See a list of newly discovered keywords to add to your account.

    • B. 

      Understand the visibility of referrals coming from your YouTube Channel.

    • C. 

      Review the Goals configured for your account.

    • D. 

      Analyze the performance of the searches you are tracking for your domain.

  • 11. 
    True or False: You can project potential revenue and traffic with Business Case Builder.  
    • A. 

      True

    • B. 

      False

  • 12. 
    What is a custom widget? 
    • A. 

      Allows users to add images, videos, logos, and instructions to a Workspace.

    • B. 

      An input required to run your Searchlight account.

    • C. 

      A metric Searchlight pulls in from your analytics providers (Google Analytics, Adobe Analytics, Coremetrics).

    • D. 

      An element that is auto-discovered by Searchlight.

  • 13. 
    Keywords that are ranking on the second page of results are known by what Visibility Zone in Searchlight: 
    • A. 

      Hyper-Traffic

    • B. 

      Traffic

    • C. 

      Striking Distance

    • D. 

      Emerging

  • 14. 
    True or False: When analyzing the Keyword Pipeline on the Domain Home, a user is able to view the data by both week and months. 
    • A. 

      True

    • B. 

      False

  • 15. 
    You have a meeting in 5 minutes and need to know which sites own the market for a new line of products that your company is selling.  Where is the best place to find that information?
    • A. 

      Visibility Explorer

    • B. 

      Category Market Share

    • C. 

      Competitor Trending

    • D. 

      Business Case Builder