Rfa/wa/cro Quiz

16 Questions

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Medical Quizzes & Trivia

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Questions and Answers
  • 1. 
    • A. 

      As long as possible

    • B. 

      One week

    • C. 

      As long as a runtime formula says

    • D. 

      Two weeks

  • 2. 
    • A. 

      Amount of variations

    • B. 

      The top level domain, on which the test runs

    • C. 

      The expected uplift

    • D. 

      The current bounce rate

  • 3. 
    What's missing in following hypothesis to make it valid?"A new teaser increases the amount of orders."
    • A. 

      Variable

    • B. 

      Result

    • C. 

      Rationale

    • D. 

      Traffic

  • 4. 
    • A. 

      Heatmaps

    • B. 

      Analytics

    • C. 

      Guts

    • D. 

      Interviews with users

  • 5. 
    Control shows a conversion rate of 20%. Challenger shows conversion rate of 22%.How big is the uplift?
    • A. 

      1%

    • B. 

      2%

    • C. 

      10%

    • D. 

      20%

  • 6. 
    • A. 

      Collect to adobe

    • B. 

      Call to action

    • C. 

      Click to activate

    • D. 

      Central trigger application

  • 7. 
    • A. 

      Impact

    • B. 

      Traffic

    • C. 

      Duration

    • D. 

      Complexity

  • 8. 
    • A. 

      A/B/n-Test

    • B. 

      Multivariate Test

    • C. 

      Omnivariate Test

    • D. 

      Multiquadrate Test

  • 9. 
    Conversion killer:What will most likely not work out?
    • A. 

      Fast loading time

    • B. 

      Short copy

    • C. 

      Green buttons

    • D. 

      Automatic slider

  • 10. 
    • A. 

      10 minutes

    • B. 

      As long as the interacts with the page

    • C. 

      As long as the user needs to do a reservation

    • D. 

      30 minutes

  • 11. 
    • A. 

      There is no difference.

    • B. 

      It depends on the tool you use because definitions are different.

    • C. 

      A page view describes how often a page is loaded, while an ad impression describes how often an ad is loaded.

  • 12. 
    True or False.A KPI is a metric.
    • A. 

      True

    • B. 

      False

  • 13. 
    • A. 

      In Web Analytics, it is the goal to collect as much data as you can.

    • B. 

      Micro goals are more important than macro goals

    • C. 

      Macro goals are more important than micro goals

    • D. 

      Goals need to be defined in order to know what to measure

  • 14. 
    True or false.Every campaign is tracked automatically.
    • A. 

      True

    • B. 

      False

  • 15. 
    • A. 

      In some tools, some segments are pre-defined

    • B. 

      Segments always have the same size

    • C. 

      Segments contain visits which share the same visit experience

    • D. 

      In Adobe Analytics, every user can define segments

  • 16. 
    • A. 

      When a users enters a landing page, a video starts automatically, the user watches it and leaves the page

    • B. 

      When a users visits a website, sees some pages and exits the website

    • C. 

      When a users does a reservation and leaves the page on the bookingconfirmation page

    • D. 

      When the user comes to a site, doesn´t like it and leaves the site immediately