1.
Berikut yang bukan merupakan alasan mengapa data penting dan harus dikelola dengan baik adalah:
Correct Answer
A. Meningkatkan insentif
Explanation
Meningkatkan insentif bukan merupakan alasan mengapa data penting dan harus dikelola dengan baik. Data penting dan pengelolaannya berkaitan erat dengan memahami pelanggan, meningkatkan hubungan dengan pelanggan, dan memaksimalkan keuntungan. Meningkatkan insentif tidak secara langsung terkait dengan manajemen data, tetapi lebih berkaitan dengan strategi insentif dan motivasi karyawan.
2.
Yang dimaksud dengan prospect consumer adalah :
Correct Answer
C. List data konsumen yang sesuai profile
Explanation
The correct answer is "List data konsumen yang sesuai profile" which means "List of consumers data that matches the profile". This suggests that prospect consumers refer to a list of consumers whose data matches a specific profile or criteria. This list can be used for targeted marketing and sales efforts to reach the right audience who are more likely to be interested in the products or services being offered.
3.
Yang dimaksud dengan data pre NC adalah :
Correct Answer
D. Status awal data yang didapat oleh SPG dari outlet non medis (Supermarket, Toko, Event, dsb)
Explanation
The correct answer is the status awal data yang didapat oleh SPG dari outlet non medis (Supermarket, Toko, Event, dsb). This means that the data pre NC refers to the initial status of data obtained by the sales promotion girls (SPG) from non-medical outlets such as supermarkets, stores, events, and others. This data is collected as a starting point before any further action or process is done.
4.
Yang dimaksud dengan data NC adalah :
Correct Answer
B. Data prospek yang sudah teridentifikasi membeli produk Kalbe Nutritionals
Explanation
Data NC refers to data prospects who have been identified as having purchased Kalbe Nutritionals products. This includes data that is accurate in terms of the name of the person in charge, customer name, telephone number, product, and data source. It also includes data obtained from medical outlets such as hospitals, maternity hospitals, and doctors. Additionally, it includes data from customers who have been identified during telephone interactions with customer service representatives and have been using KN products for a long time but have not been previously recorded.
5.
Yang dimaksud dengan data LCO adalah :
Correct Answer
D. Data pelanggan yang teridentifikasi pada saat interaksi telepon dengan CSR dan sudah lama menggunakan produk KN namun belum terdata sebelumnya
Explanation
The correct answer is "Data pelanggan yang teridentifikasi pada saat interaksi telepon dengan CSR dan sudah lama menggunakan produk KN namun belum terdata sebelumnya." This means that LCO data refers to customer data that is identified during a phone interaction with a customer service representative (CSR) and who have been using KN products for a long time but have not been previously recorded in the database.
6.
Cut-off pengiriman data adalah :
Correct Answer
A. Tanggal 25 pukul 16.00 setiap bulannya
Explanation
The correct answer is "Tanggal 25 pukul 16.00 setiap bulannya." This means that the cut-off for data submission is on the 25th of every month at 16:00.
7.
Cut-off proses validasi di CRM adalah :
Correct Answer
B. Tanggal 6 setiap bulannya
Explanation
The correct answer is "Tanggal 6 setiap bulannya" because it is the specific date mentioned for the cut-off validation process in the CRM system. This means that any validations or updates made after the 6th of each month will not be considered or processed until the next month's validation cycle.
8.
Peran BR terkait dengan supporting demand data management, kecuali :
Correct Answer
C. Memastikan produk yang dikonsumsi sesuai dengan profil konsumen
Explanation
The role of BR (Business Analyst) is not related to ensuring that the products consumed are in accordance with consumer profiles. The other options mention the BR's responsibilities in managing demand data, ensuring the quality of consumer data obtained from SPG, ensuring the quality of data received from medical sources, and monitoring and following up on data verification and complaints.
9.
Berikut ini beberapa hal yang harus diperhatikan oleh BR terkait data:
1. Benar nomor telepon
2. Benar nama konsumen
3. Pemakai produk Kalbe Nutritionals
4. Benar nama sumber data
5. Intensitas konsumsi
6. Pemakai kompetitor langsung produk Kalbe Nutritionals
7. Benar nama produk
8. Ketentuan lain yang sesuai segmentasi dan karakter produk Kalbe Nutritionals
9. Benar jumlah pengeluaran konsumen dalam sebulan
10. Benar nama ibu kandung
Yang dimaksud dengan 'Data Valid' ditunjukkan oleh nomor:
Correct Answer
A. 1, 2, 4, 7
Explanation
The correct answer is 1, 2, 4, 7. These numbers represent the data criteria that should be considered by BR (presumably a company or organization) regarding the data. These criteria include ensuring that the phone number is correct, the customer's name is correct, the source of the data is correctly identified, and the product name is correct. These criteria are important for maintaining accurate and reliable data for the company's marketing and segmentation purposes.
10.
Berikut ini beberapa hal yang harus diperhatikan oleh BR terkait data:
1. Benar nomor telepon
2. Benar nama konsumen
3. Pemakai produk Kalbe Nutritionals
4. Benar nama sumber data
5. Intensitas konsumsi
6. Pemakai kompetitor langsung produk Kalbe Nutritionals
7. Benar nama produk
8. Ketentuan lain yang sesuai segmentasi dan karakter produk Kalbe Nutritionals
9. Benar jumlah pengeluaran konsumen dalam sebulan
10. Benar nama ibu kandung
Yang dimaksud dengan 'Data Sesuai Profile' ditunjukkan oleh nomor:
Correct Answer
C. 3, 5, 6, 8
Explanation
The correct answer is 3, 5, 6, 8. These numbers represent the criteria that should be considered by BR regarding data. These criteria include: 3) being a user of Kalbe Nutritionals products, 5) the intensity of consumption, 6) being a user of direct competitor products of Kalbe Nutritionals, and 8) meeting other requirements that match the segmentation and characteristics of Kalbe Nutritionals products.
11.
Dalam proses Akuisisi dan Verifikasi Data, aktivitas yang terjadi setelah Admin Cabang merekap dan mengirim data ke CRM adalah:
Correct Answer
A. Team Leader Data Entry melakukan pemeriksaan awal
Explanation
After the Admin Cabang has compiled and sent the data to the CRM, the next activity in the process of Data Acquisition and Verification is the Team Leader Data Entry conducting an initial check. This step ensures that the data is accurate and complete before proceeding to the next stage of verification by the CSR and data quality monitoring by the Data Quality Monitoring team. The SPG and BR's role is to collect consumer data, which occurs before the Admin Cabang compiles and sends the data to the CRM.
12.
Siapakah yang bertugas melakukan pemeriksaan kualitas entry data pada proses Akuisisi dan Verifikasi Data?
Correct Answer
D. Data Quality Monitoring
Explanation
Data Quality Monitoring adalah yang bertugas melakukan pemeriksaan kualitas entry data pada proses Akuisisi dan Verifikasi Data.
13.
Data yang dikirimkan oleh cabang terdiri dari:
Correct Answer
B. Data yang divalidasi dan tidak divalidasi oleh CRM
Explanation
The correct answer is "Data yang divalidasi dan tidak divalidasi oleh CRM". This answer suggests that the data sent by the branch consists of both validated and non-validated data by the CRM system. This means that some of the data has been verified and confirmed as accurate, while other data may not have gone through the validation process and may contain errors or inconsistencies.
14.
Kualitas data dapat terus menerus ditingkatkan, dengan melakukan:
Correct Answer
C. Data cleansing
Explanation
Data cleansing is the process of identifying and correcting or removing errors, inconsistencies, and inaccuracies in a dataset. It involves various techniques such as removing duplicate records, correcting spelling errors, standardizing formats, and validating data against predefined rules. By performing data cleansing, the quality of the data can be improved, ensuring that it is accurate, reliable, and consistent. This process helps in making better-informed decisions, improving operational efficiency, and reducing the risk of errors and misinterpretations in data analysis.
15.
Siapakah yang bertugas melakukan verifikasi data pada proses Akuisisi dan Verifikasi Data?
Correct Answer
A. CSR
Explanation
CSR (Customer Service Representative) bertugas melakukan verifikasi data pada proses Akuisisi dan Verifikasi Data. CSR memiliki peran penting dalam memastikan keakuratan dan kevalidan data yang dikumpulkan dari pelanggan. Mereka melakukan verifikasi dengan memeriksa dan memvalidasi informasi yang diberikan oleh pelanggan untuk memastikan bahwa data yang dikumpulkan benar dan dapat dipercaya. Dengan melakukan verifikasi data, CSR membantu menjaga kualitas data yang digunakan dalam proses akuisisi dan verifikasi.
16.
Berikut ini yang tidak termasuk dalam siklus pengelolaan data di Kalbe Nutritionals yaitu:
Correct Answer
C. Data Processing Management
Explanation
The correct answer is Data Processing Management. This is because the question asks for something that is not included in the data management cycle at Kalbe Nutritionals. The other options, such as Data Capture Management, Data Quality Management, and Data Delivery Management, are all components of the data management cycle. Data processing refers to the transformation of raw data into meaningful information, which is a crucial step in the data management process. However, it is not explicitly mentioned as part of the data management cycle at Kalbe Nutritionals.
17.
Menyediakan report & analisa sebagai pendukung dari analisa keputusan bisnis, merupakan aktivitas yang dilakukan pada salah satu tahapan Siklus Pengelolaan Data di Kalbe Nutritionals, yaitu:
Correct Answer
D. Data Delivery Management
Explanation
Data Delivery Management involves providing reports and analysis as support for business decision-making. In the context of Kalbe Nutritionals' Data Management Cycle, this activity involves delivering the processed and analyzed data to the relevant stakeholders. It ensures that the data is presented in a format that is easily understandable and actionable for the decision-makers. This step is crucial in enabling informed decision-making and driving business growth.
18.
Melakukan proses input data dari berbagai sumber dengan efektif dan efisien, merupakan aktivitas yang dilakukan pada salah satu tahapan Siklus Pengelolaan Data di Kalbe Nutritionals, yaitu:
Correct Answer
A. Data Capture Management
Explanation
The correct answer is Data Capture Management. This is because in the given statement, it is mentioned that the activity involves effectively and efficiently inputting data from various sources. Data Capture Management refers to the process of collecting and recording data from different sources in a systematic and organized manner. This activity is crucial in ensuring the accuracy and completeness of the data being captured.
19.
Yang dimaksud dengan data LC adalah :
Correct Answer
A. Data pelanggan yang statusnya merupakan kelanjutan dari NC dan sudah ada di database
Explanation
The correct answer is "Data pelanggan yang statusnya merupakan kelanjutan dari NC dan sudah ada di database." This means that the data LC refers to customers whose status is a continuation of NC (New Customer) and already exists in the database. This suggests that LC data represents existing customers who have previously interacted with the company and have been recorded in the database.
20.
Dasar perhitungan insentif untuk data Non-Medis pada data yang divalidasi oleh CRM, yaitu:
Correct Answer
B. Jumlah NC/LCO
Explanation
The correct answer is "Jumlah NC/LCO". This is because the calculation of incentives for non-medical data that is validated by CRM includes the total number of non-compliant (NC) and lost to follow-up (LCO) cases. These cases are considered as factors in determining the incentives for the data.
21.
Dasar perhitungan insentif untuk data Medis pada data yang divalidasi oleh CRM, yaitu:
Correct Answer
C. Jumlah data sesuai profile (NC, LCO, Kompetitor)
Explanation
The correct answer is "Jumlah data sesuai profile (NC, LCO, Kompetitor)". This means that the incentive calculation for medical data is based on the number of data that matches the profile of NC (No Coverage), LCO (Low Coverage), and Kompetitor (Competitor). The other factors mentioned, such as the number of data that failed to be entered, the number of NC/LCO, and the number of successfully entered data (without duplication), may also be important in the overall data validation process, but they are not specifically mentioned as the basis for incentive calculation in this context.
22.
Dasar perhitungan insentif pada data yang tidak divalidasi oleh CRM, yaitu:
Correct Answer
D. Jumlah data yang berhasil dientry (tidak double)
Explanation
The correct answer is "Jumlah data yang berhasil dientry (tidak double)". This means that the incentive calculation is based on the number of successfully entered data that are not duplicated. This suggests that in order to receive incentives, the data must be entered accurately and without any duplicates.
23.
Fungsi Laporan Hasil Validasi Bulanan dan Mingguan adalah:
Correct Answer
C. Untuk mengetahui jumlah data sesuai profile sebagai bahan perhitungan insentif data cabang
Explanation
The correct answer is "Untuk mengetahui jumlah data sesuai profile sebagai bahan perhitungan insentif data cabang." This means that the monthly and weekly validation report functions to determine the number of data that matches the profile, which is used as a basis for calculating branch data incentives. This suggests that the report is used to assess the performance of branches based on their ability to collect data that meets the required profile, and incentives can be given accordingly.
24.
Informasi apa yang ditampilkan pada Report Validasi by Password?
Correct Answer
A. Hasil validasi berdasarkan cut off data masuk
Explanation
The Report Validasi by Password displays the validation results based on the cut-off of incoming data. It provides a PowerPoint report that summarizes the validation results, including additional information such as reasons for non-prospects. It also lists the customers who were not successfully contacted. Additionally, it shows the number of data that matches the profiles (NC, LCO, Kompetitor) from both the current month's incoming data and the previous months' incoming data that have not been validated yet.
25.
Informasi apa yang ditampilkan pada Monthly Report Cabang?
Correct Answer
B. Report dalam bentuk power point yang berisi resume dari Report Hasil Validasi by Password dengan beberapa tambahan seperti alasan non prospek
Explanation
The Monthly Report Cabang displays a PowerPoint report that summarizes the results of the validation process based on the cut-off data. It includes additional information such as reasons for non-prospect customers and a list of customers who were unable to be contacted. The report also provides the total number of data that matches the profile (NC, LCO, Kompetitor) and includes both the current month's data and any previous months' data that have not been validated yet.
26.
Terus menerus meningkatkan kualitas data dengan melakukan beberapa hal, merupakan aktivitas yang dilakukan pada salah satu tahapan Siklus Pengelolaan Data di Kalbe Nutritionals, yaitu:
Correct Answer
B. Data Quality Management
Explanation
In the given options, the correct answer is Data Quality Management. This activity involves continuously improving the quality of data by implementing various measures. In the context of Kalbe Nutritionals' Data Management Cycle, it is one of the stages where the focus is on ensuring the accuracy, completeness, consistency, and reliability of the data. This process involves identifying and resolving data errors, inconsistencies, and redundancies to enhance the overall quality of the data being managed.
27.
Salah satu contoh dari Upselling adalah:
Correct Answer
B. Mempersuasi pelanggan yang biasa membeli 3 pak sebulan menjadi 4 pak sebulan
Explanation
Upselling adalah strategi penjualan di mana penjual mencoba meyakinkan pelanggan untuk membeli produk atau layanan yang lebih mahal atau dalam jumlah yang lebih besar dari yang sebelumnya mereka beli. Dalam contoh ini, penjual mencoba meyakinkan pelanggan yang biasanya membeli 3 pak sebulan agar membeli 4 pak sebulan. Dengan demikian, mereka berhasil meningkatkan penjualan dengan menjual lebih banyak produk kepada pelanggan yang sudah ada.
28.
Salah satu contoh dari Retensi adalah:
Correct Answer
D. Mempersuasi pelanggan yang sudah membeli pak ke-2 agar terus memakai produk
Explanation
The correct answer is "Mempersuasi pelanggan yang sudah membeli pak ke-2 agar terus memakai produk." This answer suggests that one example of Retention is persuading customers who have already purchased the second package to continue using the product. This implies that Retention involves strategies to encourage repeat purchases and ensure customer loyalty.
29.
Salah satu contoh dari Cross selling adalah:
Correct Answer
A. Mempersuasi pelanggan prenagen agar membeli produk yang lainnya, misal entrasol untuk suaminya
Explanation
The correct answer suggests that one example of cross-selling is persuading customers who purchase Prenagen to buy another product, such as Entrasol for their husband. Cross-selling involves encouraging customers to purchase additional or related products to complement their initial purchase. In this case, the example demonstrates cross-selling by promoting a different product to an existing customer.
30.
Salah satu contoh dari Acquisition adalah:
Correct Answer
A. Mempersuasi pelanggan kompetitor untuk membeli produk KN
Explanation
The correct answer is "Mempersuasi pelanggan kompetitor untuk membeli produk KN". This is an example of acquisition because it involves persuading customers from competitors to purchase the product KN. Acquisition refers to the process of gaining new customers or acquiring new business from existing customers. In this case, the company is targeting customers who are already buying products from competitors and convincing them to switch to their product.