Advertising And Business Letters Quiz- II

10 Questions | Total Attempts: 79

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Advertising And Business Letters Quiz- II - Quiz

Questions and Answers
  • 1. 
    In a business letter, the Dear part, like in Dear Mr. Curry: is called the 
    • A. 

      Sending address

    • B. 

      Salutation

    • C. 

      Return address

    • D. 

      Body

  • 2. 
    In this ad, the advertisers wanted the viewer to use association( In Using images (like a cartoon character or the American flag), in the hope you’ll transfer your good feelings about the image to the product.) Here they use the cartoon character to probably want to appeal to 
    • A. 

      Grandparents who want young people to eat healthy cereal

    • B. 

      Young People who like cartoons and associate cartoons with fun!

    • C. 

      Teachers who want to buy cheap cereal

    • D. 

      Really serious people who don't enjoy dogs

  • 3. 
    In this ad, the words like Best Vacation ever are an example of this advertising strategy:  Other examples might be, greatest! amazing! awesome! 
    • A. 

      Sales and price

    • B. 

      Humor

    • C. 

      Testimonials

    • D. 

      Hype

  • 4. 
    In a business letter, what comes first? 
    • A. 

      Salutation

    • B. 

      Your address (the return address)

    • C. 

      Body

    • D. 

      Sending to (inside) address

  • 5. 
    In this ad, the advertising technique where people are testifying as to how they love the product is called a: 
    • A. 

      Testimonial/Endorsement

    • B. 

      Sales/Price

    • C. 

      Sense appeal

    • D. 

      A call to action

  • 6. 
    What 2 programs does a mail merge combine? 
    • A. 

      Excel and Numbers

    • B. 

      Excel and Safari

    • C. 

      Word and Pages

    • D. 

      Excel and Word

  • 7. 
    When in Word, a person who wants to create a mail merge would click on _________ and then ________________. 
    • A. 

      1. Help, Labels

    • B. 

      2. Tools, Letters

    • C. 

      3. tools, Mail Merge Manager

    • D. 

      4. Window, Mail Merge Letters

  • 8. 
    A person would use a mail merge to create multiple copies of the same document like letters, labels or envelopes that are personalized with data from a spreadsheet. 
    • A. 

      True

    • B. 

      False

  • 9. 
    This advertisement is telling people that they can get designers styles at their store. What other elements are they trying to persuade people with? 
    • A. 

      Guilt free prices starting at 29.99

    • B. 

      That they are in NYC

    • C. 

      That they have a lot of different clothes for men

    • D. 

      That they have clothes for dogs too!

  • 10. 
    6200 Crittenden St.  Philadelphia, PA 19130 February 9th 2011   Dr. Amir McCloud 144 Green Lane Seattle, WA 90852   If this was the heading to my business letter, what is the Dr. Amir McCloud part? 
    • A. 

      My address

    • B. 

      The date

    • C. 

      The salutation

    • D. 

      The sending to address (inside address)

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