Publishing And Design Midterm

21 Questions

Settings
Please wait...
Publishing And Design Midterm

Publishing and Design Midterm


Questions and Answers
  • 1. 
    The word magazine was originally borrowed from what language?
    • A. 

      Dutch

    • B. 

      German

    • C. 

      Arabic

    • D. 

      Italian

  • 2. 
    The word magazine originally meant:
    • A. 

      Storehouse

    • B. 

      Enlightenment

    • C. 

      Paper

    • D. 

      Door

  • 3. 
    Which of these is NOT one of the three main types of magazines (according to the textbook):
    • A. 

      Public Relations

    • B. 

      Consumer

    • C. 

      Trade

    • D. 

      Organization

  • 4. 
    The first ad in an American magazine appeared the same year the magazine medium appeared in this country. What year was it?
    • A. 

      1694

    • B. 

      1741

    • C. 

      1801

    • D. 

      1865

  • 5. 
    When did Life Magazine first appear?
    • A. 

      1896

    • B. 

      1922

    • C. 

      1936

    • D. 

      1945

  • 6. 
    Reader's Digest carried no advertising for its first ____ years.
    • A. 

      12

    • B. 

      18

    • C. 

      22

    • D. 

      34

  • 7. 
    John Steinbeck, Martin Luther King Jr., and Emily Dickinson were among the authors to publish work in this magazine:
    • A. 

      The New Yorker

    • B. 

      Time

    • C. 

      The Atlantic Monthly

    • D. 

      Newsweek

  • 8. 
    When did magazines first receive special second-class mailing privileges (meaning publishers could mail their magazine coast to coast at the same low cost as newspapers)?
    • A. 

      1879

    • B. 

      1901

    • C. 

      1966

    • D. 

      1983

  • 9. 
    Between 1772-1783, how many magazines were published in America?
    • A. 

      One

    • B. 

      Two

    • C. 

      Three

    • D. 

      Four

  • 10. 
    Who wrote an article for Negro magazine that boosted sales from 50,000 to 100,000?
    • A. 

      Mary Todd Lincoln

    • B. 

      Eleanor Roosevelt

    • C. 

      Jackie Kennedy

    • D. 

      Nancy Reagan

  • 11. 
    Which magazine put Richard Nixon on the cover 14 times during the unraveling of the Watergate plot?
    • A. 

      Time

    • B. 

      Newsweek

    • C. 

      The New Yorker

    • D. 

      US News & World Report

  • 12. 
    Which of the following is NOT one of the three main reasons for a magazine's success, according to the book?
    • A. 

      A highly focused editorial philosophy

    • B. 

      A clearly defined formula

    • C. 

      A highly experienced editorial staff

    • D. 

      A thorough understanding of and connection with the audience

  • 13. 
    Lexington Herald-Leader Magazine: The Herald-Leader has decided to publish a weekly magazine in the Sunday edition of the paper; contains lots of advertising and more in-depth articles than the usual newspaper has room for. What type of magazine would this be?
    • A. 

      Literary magazine

    • B. 

      Sunday supplement

    • C. 

      Free urban

    • D. 

      Zine

  • 14. 
    Kentucky Today: Full-color; lots of advertising; features articles on state parks, B&B’s, camp sites, horse farms, restaurants, and hotels. What type of magazine would this be?
    • A. 

      Sunday supplement

    • B. 

      Free urban

    • C. 

      Zine

    • D. 

      City and regional

  • 15. 
    The Rockwall Review: Rockwall University publishes this magazine once a year; this magazine contains fiction and poetry from writers across the country.
    • A. 

      Scholarly/academic

    • B. 

      Literary magazine

    • C. 

      Organization

    • D. 

      Custom

  • 16. 
    Television Today: Glossy; color; sold on the newsstand at Wal-Mart; contains lots of national advertising. What type of magazine would this be?
    • A. 

      Organization

    • B. 

      Corporate communications

    • C. 

      Trade

    • D. 

      Consumer

  • 17. 
    Birds, Birds, Birds: Delivered free of charge to all members of the National Bird-Watchers Society; full-color. What type of magazine would this be?
    • A. 

      Corporate communications

    • B. 

      Organization

    • C. 

      Consumer

    • D. 

      Custom

  • 18. 
    Greenbacks: Delivered free of charge to anyone who opens an account with Rothenburg Brothers Investments; two issues per year; promotes loyalty to the Rothenburg Brothers name. What type would this be?
    • A. 

      Consumer

    • B. 

      Custom

    • C. 

      Trade

    • D. 

      Corporate communications

  • 19. 
    Hair Stylist Monthly: Sold through subscriptions; hair stylists and beauty shop owners read it to help their business.
    • A. 

      Trade

    • B. 

      Organization

    • C. 

      Consumer

    • D. 

      Corporate communications

  • 20. 
    Hip Hop Is Dead: A magazine created in the dorm room of two NYU students; contains articles blasting most of today’s hip hop artists for being traitors to the original, “true” form of hip hop music. What type would this be?
    • A. 

      Trade

    • B. 

      Consumer

    • C. 

      Custom

    • D. 

      Zine

  • 21. 
    Millard Fillmore University Magazine: Distributed to alums of Millard Fillmore University free of charge; celebrates the university; no advertising. What type would this be?
    • A. 

      Corporate communications

    • B. 

      City and regional

    • C. 

      Trade

    • D. 

      Custom