Basics Of Marketing MCQ Quiz!

7 Questions | Total Attempts: 528

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    What are the 4P's of Marketing?
    • A. 

      Product, Price, Place, Personality

    • B. 

      Product, Price, Place, Promotion

    • C. 

      Product, Place, Power, Place

  • 2. 
    A ____________ strategy is used to communicate benefits of a product or a service to the target market.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

  • 3. 
    A business' total marketing communications programme is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion and public relations tools.
    • A. 

      True

    • B. 

      False

  • 4. 
    It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "promotion".
    • A. 

      True

    • B. 

      False

  • 5. 
    Which one of these is not an example of Advertising?
    • A. 

      TV

    • B. 

      Radio

    • C. 

      Coupons

    • D. 

      Billboard

  • 6. 
    ___________ are used to generate short term increase in sales.
    • A. 

      Sales Promotions

    • B. 

      Advertising

    • C. 

      Public Relations

  • 7. 
    If your company sends an email to everyone in a business about a new product, this is an example of Direct Mail.
    • A. 

      True

    • B. 

      False

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